The PPC Account Audit builder is a quick and easy way to audit your accounts, specifying the parameters to be considered, and receiving an overall average performance grade to see how everything is doing.
You can view the details, create and save custom audits, and download the results in an Excel, PDF, or .txt format.
What date ranges are used for the performance grading?
The date ranges for performance grading in the PPC Account Audit tool are as follows:
Campaigns, Keywords, Ad Groups, and Ads: Last 30 days
Search Query Performance: Last 90 days
Ad Extensions and Negative Keywords: All-time
Account Performance: Real-time
How are the grades defined?
The PPC Account Audit tool now uses a percentage-based scoring system ranging from 0 to 100, replacing the previous letter grade system. Here’s how the scores are defined:
91-100: Good Score (Green)
80-90: Almost There (Yellow)
0-79: Needs Improvement (Red)
Scores are calculated based on the conditions set for each audit type. For example, if auditing for ad groups with more than 'n' keywords, the scoring is as follows:
Score of 95 - 5% of the ad groups match the check
Score of 80 - 20% of the ad groups match the check
Score of 60 - 40% of the ad groups match the check