About: PPC Account Audit
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

On this page:

The PPC Account Audit builder is a quick and easy way to audit your accounts, specifying the parameters to be considered, and receiving an overall average performance grade to see how everything is doing. 

You can view the details, create and save custom audits, and download the results in an Excel, PDF, or .txt format.

What date ranges are used for the performance grading?

For audits related to campaigns, keywords, ad groups, and ads: Last 30 days
For audits related to search query performance: Last 90 days
For audits related to ad extension and negative keywords: All-time
For audits related to account performance: Real-time

How are the grades defined?

The conditions and the scale determining the grades vary based on each audit type. Rating "A" is given when the audit output is within the expected range. A "B" and "C" rating is given depending on the % of items being checked in the account that need your attention. 

For example, if we are auditing to find ad groups with more than "n" keywords, then, the grade will be given based on the following logic:

  • Grade A when < 5% of ad groups match the check. 

  • Grade B when < 10% of ad groups match the check. 

  • If more than 10% of ad groups have more than "n" keywords, we give a C rating.

How do I remove the Optmyzr logo from my PPC Audit report? Do you support white labeling?

Yes, white labeling is supported! You can do this by unchecking the Headers and Footers option when downloading the PDF, which at the same time will remove the Optmyzr link in the PDF.

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