What is it?
Customer Match in Google Ads lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, YouTube, and Display. A Customer Match List is a CSV file that includes customer data that you upload to Google Ads to incorporate into your campaigns' targeting.
With Optmyzr's Import Customer Lists feature, you can now automate the customer match list creation and update process in a few simple steps.
You can access the feature directly from the Management and Optimizations tab, under the Placement and Targeting option, or from this link.
Why Use It?
With the tool, you can:
Save time by automating the creation and updating of Customer Match lists instead of manually uploading CSV files.
Ensure your audience lists always stay up to date by syncing them directly with your latest customer data from Google Sheets.
Maintain consistency across campaigns by using a centralized and automated workflow for audience management.
Stay in control of your updates by scheduling automations based on your preferred frequency (daily, weekly, or monthly).
Create a New List
To get started, create a new list by clicking on the 'Add New Customer Match list' button on the top right corner of the page.
You can give a name and description to the list you want to create.
Edit an Existing List
You can edit a Customer Match List that has already been created by clicking on the edit icon.
Link the spreadsheet with your customer file data in the space provided next to 'Google Spreadsheet Url'.
Please specify the sheet name; if no sheet name is mentioned, the default selection would be the first sheet.
Note: You will need to give view access to the mail automation@optmyzr-automation.iam.gserviceaccount.com for the tool to pick up the email IDs in the spreadsheet that are linked.
Automate Updating the List
You can schedule the automation to run on a daily, weekly, or monthly basis. Select the frequency and click on 'Automate'. Once the automation is set up, the system will automatically update the customer match list based on any changes it detects in the linked spreadsheet.
Note: You can choose to enable or pause Customer Match Lists on this page. If a customer match list is paused, it will not be automatically updated.
Use Cases
Quickly Update Targeting for Seasonal or Promotional Campaigns
Problem: You run seasonal campaigns and need to frequently update customer segments, such as recent purchasers or inactive users. Manually creating and uploading new lists each time slows down execution.
Solution: You can create a Customer Match list once and link it to a dynamic spreadsheet that updates based on your campaign needs. By automating the update schedule, the tool ensures your lists reflect the latest segments without requiring repeated manual work.
Manage Multiple Customer Lists Efficiently at Scale
Problem: When managing multiple campaigns or accounts, handling several Customer Match lists manually becomes difficult and time-intensive. Keeping track of updates across lists can lead to inconsistencies.
Solution: You can create, edit, and automate multiple Customer Match lists from a single interface. The scheduling feature allows you to manage updates for all lists systematically, without needing to monitor each one individually.