Customer Match in Google Ads lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, YouTube, and Display. A Customer Match List is a CSV file that includes customer data that you upload to Google Ads to incorporate it into your campaigns' targeting.
With Optmyzr's Customer Match List feature, you can now automate the customer match list creation and update process in a few simple steps.
You can access the feature directly from the Optimizations tab, under Utility Tools, or from this link.
Create a New List
To get started, create a new list by clicking on the 'Add New Customer Match list' button on the top right corner of the page.
You can give a name and description to the list you want to create.
Edit an Existing List
You can edit a Customer Match List that has already been created by clicking on the edit icon.
Link the spreadsheet with your customer file data in the space provided next to 'Google Spreadsheet Url'.
Please specify the sheet name, if no sheet name is mentioned, the default selection would be the first sheet.
Note: You will need to give view access to the mail firstname.lastname@example.org for the tool to pick up the email ids in the spreadsheet that are linked.
Automate Updating the List
You can schedule the automation to run on a daily, weekly, or monthly basis. Select the frequency and click on 'Automate'. Once the automation is set up, the system will automatically update the customer match list based on any changes it detects in the linked spreadsheet.
Note: You can choose to enable or pause Customer Match Lists on this page. If a customer match list is paused, it will not be automatically updated.