Campaign and account types

Budget tracking

Troubleshooting

Yes, both campaign budgets (CBO) and ad set budgets (ABO) are supported. However, Facebook budgets are not included in the system-generated reallocation suggestions at the moment. You can still edit the daily budgets manually.

Currently, we don't support Amazon Ads accounts in the tool, but we are already working on it. You can write to support@optmyzr.com to request a notification once the feature is available.

Right now, the Google Ads API doesn’t allow pausing or re-enabling video budgets. You can change the status directly in the Google Ads interface.

Yes, the Optimize Budgets - Multi Account Portfolio tool supports Performance Max, Local Campaign, and Local Service Ads campaign types to manage your budgets. You can track the budgets, modify them, or even pause/re-enable these campaigns based on their performance.

Please note that the system won’t suggest reallocation from or to Performance Max campaigns. The reason is Google doesn’t share impression share lost due to budget data, which is one of the factors the algorithm takes into account when suggesting new budgets. You can read more about budget reallocation suggestions here

Currently, Google Ads doesn't share Demand Gen and feed-based Discovery campaign data via its API and, as a result, these campaign types are not considered in the budget tools.

Yes, we'll convert all currencies to the one you've selected when setting up the portfolio. You can edit the currency settings by clicking 'Manage and Create Portfolios'.

When re-enabling campaigns, the tool checks if their status was modified by our system. That way, the tool will only re-enable campaigns that were paused by it, and it won't change the status of campaigns that were manually paused.

It is calculated by aggregating the spend from all budgets (shared and individual) in the selected budget group.

The 'Projected spend' and reallocation calculations take into account trends and past ad schedules. The tool factors in historical data such as seasonality and spend patterns to provide an estimate of the total spend.

However, when it comes to the 'Required daily spend to hit the target' calculation, ad schedules are not explicitly considered. Currently, this calculation follows a standard formula based on projected spend for the future and the number of remaining days. Therefore, if ad schedules are in place to pause ads on specific days, the required daily spend calculation does not account for it. It is designed to provide an idea of the average daily spend but should not be solely relied upon to adjust daily budgets when ad schedules are in effect.

For the time being, if you select a whole account for a portfolio and later on add a new campaign to it, this new campaign won't be included. We are currently working on supporting this, so please send us a message if you’d like to get notified when new budgets can be automatically added to a budget group.

Yes, the spend for any removed or deleted campaign will be considered for the Target Budget by the tool. Furthermore, the spend from paused campaigns in the budget group is considered part of the month's spend and hence included in the calculations of the target budget.

No, only campaigns that are paused by Optimize Budgets - Multi Account Portfolio are re-enabled. Even if a campaign is part of a portfolio, if it was paused by another tool, it won't get re-enabled on the 1st.

When you see the words "removed" next to a campaign name, it indicates that the budget has been removed for that campaign during the date range. It does not have to do with the state of the campaign. This will also only be visible when you have checked the "show paused" option in the left-hand filters.

In order to appear, entities (budgets, campaigns, ad sets) need to have performance data accrued during the selected time period, It is possible that early in the new budget cycle some entities haven’t had a chance to run quite yet.

This may happen for various reasons, among them are:

We recommend following the below instructions to avoid any cache-related issues:

Please check all these possibilities and if you still have doubts, feel free to contact us at support@optmyzr.com, and we'll be glad to help out.

Check that the account is linked to Optmyzr. If not, you can link the account to Optmyzr on the link another account page. If you're still not seeing the account, please contact us at support@optmyzr.com.

If you’re an Enterprise-level customer and have Google Ads access levels enabled in Optmyzr, please make sure you have access to the accounts in the Google Ads UI.

We will send you an email if the system loses access to an account, along with a list of the accounts we are unable to fetch data for.

If you delete a budget from a budget group, you'll also be deleting alerts for the same. If you head over to the budget group from your email, you'll see a pop-up with the text "Budget is invalid or deleted". Any alerts related to the budget will be instantly deleted as well.

The Apply button stays inactive if no rows are edited and selected. If you hover over the button and see the text ‘No changes to apply. First edit and select at least one row’, make sure you’ve marked the checkbox next to the budget name, and that the value in the Edit Daily Budget field is not the same as the current Daily Budget