What are Calculated Metrics?
The Calculated Metrics option allows you to add custom parameters as columns within the dashboard. You can customize the name of the calculated metric and fill in a formula using different parameters to get the statistics you want to display.
How to add Calculated Metrics?
To add a new Calculated Metric head over to the All Accounts Dashboard and find the Calculated Metrics option under the 'Columns' Dropdown on the right.
Within the Calculated Metrics column option, you will find a list of already existing metrics. Scroll down to the bottom, where you'll find the option to add a new one.
Calculated Metrics can only be created using the following predefined metrics:
Impressions: impressions
Clicks: clicks
Cost: cost
Conversions: conv1PerClick
Represents your primary conversions as defined in the ads engine (the conversions included in the “Conversions” column)
Conversion value: totalConvValue
Value associated with your primary conversions
All Conversions: estConv
Includes all tracked conversion actions, even those not marked as primary
All Conversion Value: estConvValue
Value across all tracked conversion actions
Calculated metrics are case-sensitive, so for example, "impressions" cannot be "Impressions". Here is an example:
Avg. Order Value: totalConvValue/conv1PerClick
Once the calculated metrics are set up on the All Accounts dashboard, you can select and add them as a column.
You can also set up alerts for your calculated metrics using the Alerts tool to start monitoring their performance. Read more about setting up alerts here.
Custom conversions (e.g., specific conversion actions like “Paid Signups”) cannot be used in calculated metric formulas.
Calculated metrics can only use the predefined metrics listed above (e.g., cost, clicks, conv1PerClick, etc.).