What are Calculated Metrics?
The Calculated Metrics option allows you to add custom parameters as columns within the dashboard. You can customize the name of the calculated metric and fill in a formula using different parameters to get the statistics you want to display.
How to add Calculated Metrics?
To add a new Calculated Metric head over to the All Accounts Dashboard and find the Calculated Metrics option under the 'Columns' Dropdown on the right.
Within the Calculated Metrics column option, you will find a list of already existing metrics. Scroll down to the bottom, where you'll find the option to add a new one.
You can also edit an existing metric using the edit icon next to each metric.
Calculated Metrics can be created from 3 groups: Metrics, Custom Conversions, and Operators.
Note: The dropdown shows all Custom Conversions metrics twice. Once for the total count and once for the value of the conversion.
Calculated metrics are case-sensitive, so for example, "impressions" cannot be "Impressions". Here is an example:
Avg. Order Value: totalConvValue/conv1PerClick
The feature also validates the formula you create by using colored banners. When you have:
A correct expression — the widget displays a green "Valid expression" banner.
An incorrect expression — the widget displays a red "The expression value is incorrect" banner.
Once the calculated metrics are validated set up on the All Accounts dashboard, you can select and add them as a column.
You can also set up alerts for your calculated metrics using the Alerts tool to start monitoring their performance. Read more about setting up alerts here.
Custom conversions (e.g., specific conversion actions like “Paid Signups”) cannot be used in calculated metric formulas.
Calculated metrics can only use the predefined metrics listed above (e.g., cost, clicks, conv1PerClick, etc.).