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Calculated Metrics on the All Accounts Dashboard
Calculated Metrics on the All Accounts Dashboard
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

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What are Calculated Metrics?

The Calculated Metrics option allows you to add custom parameters as columns within the dashboard. You can customize the name of the calculated metric and fill in a formula using different parameters to get the statistics you want to display.

How to add Calculated Metrics?

To add a new Calculated Metric head over to the All Accounts Dashboard and find the Calculated Metrics option under the 'Columns' Dropdown on the right.

Within the Calculated Metrics column option, you will find a list of already existing metrics. Scroll down to the bottom, where you'll find the option to add a new one.

The metrics that you can currently use to create calculated metrics are:

  • Impressions: impressions

  • Clicks: clicks 

  • Cost: cost 

  • Conversions: conv1PerClick

  • Conversion value: totalConvValue

  • All Conversions: estConv

  • All Conversion Value: estConvValue

Note: Calculated metrics are case-sensitive, so for example, "impressions" cannot be "Impressions". Here is an example:

  • Avg. Order Value: totalConvValue/conv1PerClick

Once the calculated metrics are set up on the All Accounts dashboard, you can select and add them as a column.

You can also set up alerts for your calculated metrics using the Alerts tool to start monitoring their performance. Read more about setting up alerts here.

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