The performance of Amazon Ads accounts can be viewed alongside Google Ads and Microsoft Ads accounts on the MCC dashboard. The data for Amazon accounts are cached for the last 60 days to enable us to load the data faster. Therefore, there are some limitations on date ranges supported for Amazon Ads. More details are below:
Supported Date Ranges
Last 7 days (from yesterday to 8 days back)
Last 14 days (from yesterday to 15 days back)
Last 30 days (from yesterday to 31 days back)
Last 60 days
Day before Yesterday
Custom (The earliest date selected for custom for which data will be aggregated is 60 days before the Amazon account was linked to Optmyzr. Any date between then and today can be selected in Custom)
Offset (The date range with the offset has to be between yesterday and 31 days back)
All the metrics that are supported by Google Ads and Microsoft Ads are also supported for Amazon Ads.
Networks & Devices
Since Amazon doesn’t have the concept of networks and devices, we show an error for any network and device settings selected other than All Networks and Devices.
Comparison Mode (Starred Accounts)
If we are able to fetch the data for comparison, the system will display it otherwise it will throw an error.
Notes and Tags
Notes and tags are supported.
Alerts and Trends
We DO NOT support alerts or trends for Amazon Ads accounts.
Bulk edits are supported.
Renaming your Amazon Ads Accounts
You can rename your Amazon Ads accounts on the MCC Dashboard by pressing on either Bulk Edit or on the Edit icon next to the account, as highlighted below: