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The performance of Amazon Ads accounts can be viewed alongside Google Ads and Microsoft Ads accounts on the All Accounts dashboard. The data for Amazon accounts are cached for the last 60 days to enable us to load the data faster. Therefore, there are some limitations on date ranges supported for Amazon Ads. More details are below:
Supported Date Ranges
Last 7 days
Last 14 days
Last 30 days
Last 60 days
Yesterday
Day before Yesterday
Last week
Custom
Offset
For all the date ranges mentioned above, we do an offset of 3 days from yesterday.
Note: As Amazon doesn't provide data for today, we are unable to fetch data for date ranges such as Today, This Month, This Year, This Quarter, etc, so these date ranges are not supported for Amazon accounts.
Metrics Supported
All the metrics that are supported by Google Ads and Microsoft Ads are also supported for Amazon Ads.
Networks & Devices
Since Amazon doesn’t have the concept of networks and devices, we show an error for any network and device settings selected other than All Networks and Devices.
Comparison Mode (Starred Accounts)
If we are able to fetch the data for comparison, the system will display it otherwise it will throw an error.
Notes and Tags
Notes and tags are supported.
Alerts and Trends
We DO NOT support alerts or trends for Amazon Ads accounts.
Bulk Edits
Bulk edits are supported.
Renaming your Amazon Ads Accounts
You can rename your Amazon Ads accounts on the All Accounts Dashboard by pressing on either Bulk Edit or on the Edit icon next to the account, as highlighted below: