Computed Metrics Supported

  • Total Return on Advertising Spend (RoAS): Formula: 14 Day Attributed Sales/ Sales

  • Total Advertising Cost of Sales (ACoS %): Formula: (Sales / 14 Day Attributed Sales) * 100

  • Cost Per Click (CPC): Formula: Spend / Clicks

  • Click Through Rate (CTR %): Formula: (Clicks / Impressions) * 100

Note: These metrics are not available for ASINs.


Amazon doesn’t support network-level segmentation. So, you’ll have to choose all the networks, or else the system will throw an error.


Amazon doesn’t support device-level segmentation. So, you’ll have to choose all the devices, or else the system will throw an error.

Sponsored Brands Ag Updates Not Supported (in Rule Engine and other tools):

We don’t support modifications like changing bids or enable/pause to sponsored brands because Amazon APIs don’t support them. However, you can view the accounts for reporting, etc.

What campaign types can I see data for, in the Optmyzr dashboard?

We currently support SP (sponsored products), and SB (sponsored brands), and data for both of these is shown.

Are there any campaign types that are not imported into Optmyzr's dashboard?

There is a third type SD (sponsored display), which we don't support yet because the APIs are still in beta for Amazon.

Which Marketplaces are supported?

Each Amazon account has a marketplace (in Amazon), but only the following marketplaces are supported in Optmyzr: US, CA, UK, DE, FR, IT, ES, JP, AU, AE.

Why are there discrepancies between the data available in the Optmyzr dashboard versus the Amazon Ads interface?

Since we do not support sponsored display, any data related to video ads will not be picked up by Optmyzr. This means that the main dashboard will only show data for sponsored products and sponsored brands.

What's the time zone used in Optmyzr for Amazon Ads?

It's important to note that we display data in GMT, which might be different from your Amazon Ad's Account timezone.

Why am I only seeing the account IDs and not the names assigned in Amazon?

At the moment, Amazon only returns friendly account names for vendors and not for seller accounts. This is the reason why we show seller accounts by ID only.

As a workaround, you can change the names of these accounts on the MCC Dashboard by clicking on Bulk Edit, or the Edit icon next to the account name.

Can I modify bids for Automated Targeting Campaigns?

Amazon's API does not support changing the bids for automated targeting campaigns. For these campaign keywords, Amazon automatically changes bids, and hence we cannot update the bids for these. That is why Optmyzr will not be able to apply changes.

Are Amazon Ads supported in Multi-Account Reporting?

Yes! The available widgets for Amazon Ads in Multi-Account reports are:

  • KPI

  • Performance Summary

  • Performance Trend

  • Top campaigns

  • Performance Comparison

  • Time-Wise StatsRecap of all platforms supported in multi-account reports - Google Ads, Microsoft Ads, Facebook Ads, Amazon Ads, and Google Analytics.

Why is the data for the last three days excluded for Amazon Ads?

The Amazon Ads API doesn't return accurate performance data for the last three days. The data keeps changing and is updated over that period of time. Therefore, to maintain data accuracy we are excluding the last three days of data from the calculation in all Amazon Ads tools.

For example, if you select the date range 'Last 30 days', you'll see the data for 30 days instead of 27 days. Do note, however, the system will offset the dates only if these lie in the last 3 days period from today.

If you're using multi-account reports, we recommend scheduling reports for the 4th or 5th of the month to ensure that the Amazon Ads data for the last month is complete and accurate.

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