Why can't I see all my duplicate queries?

The tool doesn't show all the duplicate queries, only the ones where we could find a difference in performance (for which it might be a good idea to send the traffic to one particular ad group instead of the other).

Before suggesting results, the system makes sure the search term has enough data since adding a negative query will restrict the traffic.

If you are no seeing results for the selected date range, it is most likely because the search terms don't match the criteria.

For duplicate queries (across ad groups)

  1. Impressions should be > = 200
  2. Clicks must be > = 10
  3. Spend for that query must be > 0
  4. The query should either be a winner or a loser with ROAS < 75% to show up negative keyword tools' suggestions.
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