On this page:

How frequently will I receive alerts?

Who Receives the Alerts?

How to Stop Receiving alerts?

How to send Alerts to Multiple Team Members?

Do the account alerts check unlinked accounts?

If I create an alert today, when will it start getting triggered?

Which labels are supported?

How are the Bid strategy and Label level alerts managed?

Do you take care of access levels while showing the alerts?

What happens when I edit an existing alert?

Do the alerts also flag out when there is a positive deviation from the target?

How is the severity of an alert, and its deviation calculated?

How is the automatic target calculated?

Can I create a duplicate alert for the same metric and for the same set of campaigns?

Why doesn't the data for the Quality Score alert match?

How do I refresh alert data for my accounts?

Are the automatic anomaly alerts sent for Cost, Clicks, and Impressions only sent for Google Ads accounts or for every account linked with Optmyzr?

What does the Number of days of recent data to ignore (0 to 14) mean?

How to receive a Rule Engine strategy suggestion as an alert?

How frequently will I receive alerts?

The alerts are triggered by the next day for each account. This means you will receive the emails in the evening of your account time zone. Once an alert is triggered, we will generate one email per day with all accounts owned by you (combined), if they were triggered in the same timezone.

However, by editing an alert, our system will automatically update the new values on the Alert triggered pages so you won’t need to wait to know the latest data associated with all the KPIs for that particular account.

Who Receives the Alerts?

Whoever is the owner of the alert set up on the page will receive the alerts. We do not allow you to save an alert unless at least one team member is selected to be notified for metric or budget alerts.

By default, all alerts notifications will be sent over email to the Account owner which is specified on MCC Dashboard.

How to Stop Receiving alerts?

You have the option to snooze the alerts created on the same alerts management page. If you want to stop receiving them altogether, then you should delete the alert.

How to send Alerts to Multiple Team Members?

You can have multiple owners for all types of alerts, including the Multi-Account budgets. You'll see this option while creating or editing an alert.

Do the account alerts check unlinked accounts?

The system will only check the accounts that are active and show the alerts for those accounts only.

If I create an alert today, when will it start getting triggered?

If alerts are created today, the system will trigger them tomorrow, as it is a scheduled process.

Which labels are supported?

We support Google Ads and Microsoft Ads labels (not Optmyzr labels).

How are the Bid strategy and Label level alerts managed?

The system calculates the average of all the campaigns with a particular Bid strategy or Label and based on that triggers an alert.

Do you take care of access levels while showing the alerts?

Yes, the alerts will be shown to those accounts who have access to the information as per the previously defined access levels.

What happens when I edit an existing alert?

On the alert management page, if you modify/edit an alert and click on save, our system will automatically refresh all the alerts associated with that specific PPC account. When you review the Alerts triggered page, you will see the latest data for all the active alerts associated with that account.

Any account for which alerts were re-triggered will be shown as 'Last Checked 1h ago'. If you have enabled Slack notifications, you will have received notifications for the alerts that were re-triggered on Slack as well.

This allows you to have the latest data available for your alert, without waiting for the automatic update to have to happen at the scheduled time later in the day.

Do the alerts also flag out when there is a positive deviation from the target?

No, the Account Alerts are only meant to notify you when there is a negative performance in your selected target.

How is the severity of an alert, and its deviation calculated?

The severity of an alert is calculated by taking the difference in relative value between the current value and target value.

The deviation of the alert is calculated by taking the difference in absolute value between the target value and the current value.

For an automatic alert, the severity is calculated by taking the difference between the last 4 weeks' average data (which is considered as the current value) and the last 8 weeks' average data (which is considered as the target value).

Over email, you will be notified of the Current Value compared to the Target Value. The severity is indicated by the percentage off target.

How is the automatic target calculated?

We take an average of 8 weeks of data to calculate the automatic target.

For the current value being displayed, we consider the average in the last 28 days, while the target is the average of the past 8 weeks.

Note: For automatic goal value, the target will be updated every time the alert is triggered. You can see the target value by clicking on the "i" icon to see the trend chart.

Can I create a duplicate alert for the same metric and for the same set of campaigns?

No, you can create an alert for an individual campaign and an alert for a set of campaigns with the same metric, but two campaigns can't be used in two different sets of campaign alerts.

  • For example, if you have Campaign A, B, and C you can create an alert for Cost in campaign A, and for Cost in campaign A+B together. However, if you already have Cost in A+B set up, you can't create an alert for Cost in campaign B+C, as B is already being used in campaign set "A+B".

Why doesn't the data for the Quality Score alert match?

The data for the Quality Score alert may not always match because we don’t consider the Quality Score for the previous day. This is because the Quality Score may not have been updated for the previous day for the account because of its time zone.

The Quality Score data is pulled from the Google Ads API in the PST time zone.

How do I refresh alert data for my accounts?

On the alert management page, you can select any alert associated with the account you want to refresh data for. Once you have the settings panel open, simply clicking on Edit and then Save (without making any changes), will get our system to update the information associated with all active alerts for that account.

If the system detects an alert, you will receive a notification for it on your chosen channels (email, Slack, etc).

Are the automatic anomaly alerts sent for Cost, Clicks, and Impressions only sent for Google Ads accounts or for every account linked with Optmyzr?

The alerts system triggers alerts for anomalies on all platforms, except for Amazon and Yahoo.

What does the Number of days of recent data to ignore (0 to 14) mean?

When you set up a metric alert at any level you can define an offset. This would mean we would push back the data by these many numbers of days. This can be used especially to take care of conversion delays. We usually recommend between 1 to 14 days.

How to receive a Rule Engine strategy suggestion as an alert?

Open the strategy you wish to be notified of on the Rule Engine page, and click on the automate button.

There are four different automation options that give you different levels of control. You can choose one or more options while setting up the automation. Select the option "Add to alerts".

This option will automatically generate an alert and send it to your 'My Alerts' page in Optmyzr when there are suggestions available. It is a great way to get notified when suggestions are available based on your own custom strategy.

The following members will be notified and will be able to see as part of their alerts:

  1. Users who created the automation schedule

  2. Parent users

  3. Users who starred account

Note: If you have enabled our Slack integration, you will receive the alert there as well.

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