On This Page:

Quick FAQs


The alerts are triggered by the next day for each account. This means you will receive the emails in the evening of your account time zone. Once an alert is triggered, we will generate one email per day with all accounts owned by you (combined), if they were triggered in the same timezone.

However, by editing an alert, our system will automatically update the new values on the Alert triggered pages so you won’t need to wait to know the latest data associated with all the KPIs for that particular account.

Who Receives the Alerts

Whoever is the owner of the alert set up on the page will receive the alerts. We do not allow you to save an alert unless at least one team member is selected to be notified for metric or budget alerts.

By default, all alerts notifications will be sent over email to the Account owner which is specified on MCC Dashboard.

How to Stop Receiving Them

You have the option to snooze the alerts created on the same alerts management page. If you want to stop receiving them altogether, then you should delete the alert.

Sending Alerts to Multiple Team Members

You can have multiple owners for all types of alerts, including the Multi-Account budgets. You'll see this option while creating or editing an alert.

Do the account alerts check unlinked accounts?

The system will only check the accounts that are active and show the alerts for those accounts only.

If I create an alert today, when will it start getting triggered?

If alerts are created today, the system will trigger them tomorrow, as it is a scheduled process.

Which labels are supported?

We support Google Ads and Microsoft Ads labels (not Optmyzr labels).

How are the Bid strategy and Label level alerts managed?

The system calculates the average of all the campaigns with a particular Bid strategy or Label and based on that triggers an alert.

Do you take care of access levels while showing the alerts?

Yes, the alerts will be shown to those accounts who have access to the information as per the previously defined access levels.

What happens when I edit an existing alert?

On the alert management page, if you modify/edit an alert and click on save, our system will automatically refresh all the alerts associated with that specific PPC account. When you review the Alerts triggered page, you will see the latest data for all the active alerts associated with that account.

Any account for which alerts were re-triggered will be shown as 'Last Checked 1h ago'. If you have enabled Slack notifications, you will have received notifications for the alerts that were re-triggered on Slack as well. This allows you to have the latest data available for your alert, without waiting for the automatic update to have to happen at the scheduled time later in the day.

Do the alerts also flag out when there is a positive deviation from the target?

No, the Account Alerts are only meant to notify you when there is a negative performance in your selected target.

How is the severity of an alert, and its deviation calculated?

For the severity, it is considered to be the deviation between the actual value and expected value, whereas, for the deviation, it is the difference between the target value and actual value.

How is the automatic target calculated?

We take an average of 8 weeks of data for the automatic target. For example, the current value as of today (10th June) will be between 10th May to until date average and the target would before 10th May to 8 weeks average.

When the target is automatic, there will be a difference of the last 8 weeks as average and the current four weeks as the current value which is displayed.

Note: For automatic goal value, the target will be updated every time the alert is triggered. You can see the target value by clicking on the "i" icon to see the trend chart.

Can I create a duplicate alert for the same metric and for the same set of campaigns?

No, you can create an alert for an individual campaign and an alert for a set of campaigns with the same metric, but two campaigns can't be used in two different sets of campaign alerts.

  • For example, if you have Campaign A, B, and C you can create an alert for Cost in campaign A, and for Cost in campaign A+B together. However, if you already have Cost in A+B set up, you can't create an alert for Cost in campaign B+C, as B is already being used in campaign set "A+B".

Why does the data for the Quality Score alert not match?
The data for the Quality Score alert may not always match because we don’t consider the Quality Score for the previous day. This is because the Quality Score may not have been updated for the previous day for the account because of its time zone. The Quality Score data is pulled from the Google Ads API in the PST time zone.

How do I refresh alert data for my accounts?

On the alert management page, you can select any alert associated with the account you want to refresh data for. Once you have the settings panel open, simply clicking on Edit and then Save (without making any changes), will get our system to update the information associated with all active alerts for that account. If the system detects an alert, you will receive a notification for it on your chosen channels (email, slack, etc.)

Custom Metrics

Custom Metrics are available for Google Ads, Microsoft Ads, and Amazon Ads. For Amazon Ads, however, the following metrics are not supported:

  • All Conversions

  • All Conversion Value

So if you were to select in a dropdown a custom metric that uses any of these two metrics in the formula, we will return the number of conversions as 0, and no alert will be triggered for this platform.

Once the calculated metrics are set up on the MCC dashboard, they can be used as alerts.

To read more about how to set up these calculated metrics on the MCC Dashboard, head over to this article.

Alerts for Amazon Ads

Note: This platform is not available for certain Legacy plans. If you are not able to see Alerts for Amazon Ads, please reach out to support@optmyzr.com so we can arrange a free trial upgrade!

  • Do you support alerts for Amazon Ads accounts?

We do not support anomaly alerts, as our system will not generate any automation notification due to the last 3 days' data not being accurate. At the moment we do not support setting up metrics directly from MCC Dashboard, however, it is on our product roadmap. Currently, we only support account and campaign level alerts.

The metrics supported for Amazon Alerts are:

  • Avg CPC

  • Clicks

  • Conv Value/Click

  • Conv Value/Cost

  • Conversion

  • Conversion Value

  • Cost

  • CTR

  • Impressions

If you want Optmyzr to support Alerts for more metrics, kindly reach out to support@optmyzr.com.

For more information regarding what date ranges are supported for the Amazon platform read more here.

Alerts for Facebook

Note: This platform is not available for certain Legacy plans. If you are not able to see Alerts for Facebook, please reach out to support@optmyzr.com so we can arrange a free trial upgrade!

  • Why I am seeing an anomaly alert for my Facebook Account?

Our system will show an alert on the Triggered alert page as an anomaly if there is a sudden change in cost, clicks, or impressions for an account.

At the moment we do not support showing the Facebook Ads linked on the MCC Dashboard, however, it is on our product roadmap.

  • Which alerts are supported?

Currently, we only support account and campaign level alerts.

  • What is the logic behind anomaly alerts?

The system considers the last 3 weeks' data and estimates the value for today. With that, we consider the difference between the estimated value and actual value. If there is more of a difference than what we expected, then we will trigger the alert.

  • Why the anomaly alert was last updated x days ago?

This can happen more multiple reasons:

  1. Data is the same for the past x days and the anomaly alert is still not closed due to that.

  2. It could be that we lost access to the account.

  3. It is an exemption thrown by the Facebook API and we are not able to retrieve the data.

For example, if the cost is 0 for the past 3 days - the last updated date will remain 3 days ago. If access is lost we still show a trend chart with previous data

The metrics supported for Facebook Alerts are:

  • Avg CPC

  • Clicks

  • Cost

  • CTR

  • Impressions

At the moment we are not allowing setting up alerts for Conv, Conv Value, Conv value / Click or Conv Value / Cost. Our engineering team will be working on adding support shortly, if you want to be informed once it will be available on our interface, kindly reach out to support@optmyzr.com.

Budget Alerts

For your Budget alerts, in case you have lost access to a Facebook Ads account, that entry will show in red with a warning symbol.

If you have a Facebook account linked but with no active budget associated with it, you will not find any option for a dropdown as there is no individual budget possible to select.

Slack Integration for Alerts

How can I get alerts in Slack?

You can receive the alerts generated for your accounts in Slack. To start receiving alerts from Optmyzr on Slack you first need to give Optmyzr permission here. This integration is set up at the user level and alerts are sent to individual users in Slack. You will receive the same alerts on Slack that you were receiving in your email.

We support alerts on Slack for all current platforms (Google Ads, Microsoft Ads, Facebook Ads & Amazon ads).

Note: You can only give or revoke permission for your own Slack account.

At the moment we only support receiving Optmyzr alerts on Slack. If you would like to see another feature be integrated with Slack, you can share your request with our support team. Alerts will be triggered anytime during the day, and all metric alerts associated with a specific account will get triggered together. Accounts with the same time zone will get triggered with a few minutes' difference.

Note: You will be notified of anomaly alerts on slack.

It is not possible to change the frequency or to filter by severity or alert type. If you edit any alert for a specific account, alerts will be updated and re-triggered immediately on slack as well. Clicking on the button view on slack will redirect you to the Alerts triggered page.

Note: The Optmyzr App is listed on the Slack Apps directory.

You will, however, be notified automatically as soon as an alert is triggered. You will be receiving notifications only if your name is appearing on the email notification column, or if you are the owner of the account defined on the MCC Dashboard. You can edit these settings on the Alert Management page.

Once your Slack account is connected successfully with Optmyzr, you will receive a confirmation message like shown below.

Zapier Integration

How can I get alerts in other systems through Zapier?

Zapier is an online automation tool that connects your apps and services. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. Now Zapier allows you to instantly connect Optmyzr with 3,000+ apps to automate your work and find productivity superpowers!

This integration is available to paid subscribers. It can be set up on this page which is available under the Settings & Users section. If you are a trial user and would like to get early access to this feature, kindly contact support@optmyzr.com and we will evaluate your request.

To get started you will need to copy the Zapier Access key by clicking on the button 'Get Zapier Access Key'. If you are not the owner of the Optmyzr account you will receive the following message: "Access not permitted. Only the Optmyzr Account Owner can generate and access the Zapier API Key. Kindly contact “abc@123.com“ For security reasons, only the account owner can generate this key and share it with their team. The key does not have an expiration date and it has to be set up once for each Zapier login if you are using multiple Zapier logins.

Once you have the key saved you can log into your Zapier account and set up your first Zap. You can search for the Optmyzr app and select the Trigger event as New Alert.

The test section will show you all the values currently supported for this integration:

account_name:Account Name
account_id:Account Id
email:Your Email
Alert_type: Metric Alert Or Blueprint Task
Level: Alert Level(Account, Campaign, Label, Bidstrategy Type)
level_Level: Account, Campaign, Label, Bidstrategy Type
Level_data: Level data (Campaign Name, Label Name, Bidstrategy Type, Channel Type, Account Name)
Metric: Metric
Severity: Severity %
Deviation: Difference between current and target value
Target: Target Value
Current_val: Current Value
Date: Alert triggered date
Time: Alert triggered time

On clicking continue, you will be able to select the action you want Zapier to perform by choosing an app like Google Spreadsheet, Asana, or Salesforce, etc. based on where you want to show the alerts.

Did this answer your question?