What date ranges are used for the performance grading?
The date ranges for performance grading in the Account Structure Audit tool are as follows:
Campaigns, Keywords, Ad Groups, and Ads: Last 30 days
Search Query Performance: Last 90 days
Ad Extensions and Negative Keywords: All-time
Account Performance: Real-time
I applied the recommended changes. Why hasn't my audit score improved?
Once you've applied the recommended changes, select Re-run at the top of the audit to recalculate it immediately. You don't need to wait for the next scheduled refresh.
How quickly the results change depends on the type of issue:
Structural fixes update immediately. Issues based on your account structure—such as missing ads, negative keywords, extensions, or campaign settings—are updated as soon as you re-run the audit.
Performance-based issues take time. These are evaluated using the trailing windows described in the previous FAQ: 30 days for campaigns, keywords, ad groups, and ads, and 90 days for search query performance. Changes made today don't change the historical data in these windows, so the issue may remain flagged until enough new performance data is available to affect the results.
Do the negative keyword audits consider keywords added to the Negative Keyword Lists?
Yes, while evaluating the results, the audits take into consideration all the keywords present in the Shared Negative List as well.
Why do I see more ads in Optmyzr than in my Google Ads account?
This could be happening because Optmyzr uses the API to pull data, which also returns any ad variations that you are running under experiments. Check 'Ad Variations' under Drafts and Experiments in your Google Ads account to see if the extra ads you see in Optmyzr are showing up there. If not, feel free to contact our support team.