Suggested Bids for Amazon - FAQs

How are the bid changes suggested?

The optimization displays the suggestions provided by the Amazon API. The number of suggestions and mode of prioritization are explained below:

Prioritizing keywords

The system pulls data in a 1-2-3 sequence, in order of priority. This means that if the first one doesn’t have enough data, we move to the second one, and so on and so forth.

Parameters

1. We use the cached data to get a list of keywords that have more than conversion (attributed conversions last 14 days) and get the suggested bids for those keywords.
2. We use the cached data to get a list of keywords that have clicks > 0
3. We use the cached data to get a list of keywords that have impressions > 0

For adGroups (cost > 0), we will show up to 10 ad groups, with a maximum of 100 keywords.