How are the bid changes suggested?
The optimization displays the suggestions provided by the Amazon API. The number of suggestions and mode of prioritization are explained below:
The system pulls data in a 1-2-3 sequence, in order of priority. This means that if the first one doesn’t have enough data, we move to the second one, and so on and so forth.
- We use the cached data to get a list of keywords that have more than conversion (attributed conversions last 14 days) and get the suggested bids for those keywords.
- We use the cached data to get a list of keywords that have clicks > 0
- We use the cached data to get a list of keywords that have impressions > 0
For adGroups (cost > 0), we will show up to 10 ad groups, with a maximum of 100 keywords.