On this page:
What are the additional features in the advanced mode?
In the advanced mode, you get access to additional metrics and filter settings.
View additional filters: View additional filter settings such as current bid, suggested bid, impressions, clicks, cost, and conversions.
View additional metrics: View additional metrics like conversions, cost, and clicks that can help you make a decision when increasing bids.
How do I enable the Advanced Mode?
The Advanced Mode is turned off by default. To enable it, click on the Advanced Mode switch in the left-side selector on the tool.
Tips and Recommendations
When viewing 'All' suggestions, we recommend using the custom filters to find high potential keywords to increase bids.
If you're on a budget, and the keywords haven't received any traffic, we recommend choosing keywords that have a high Quality Score.