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The Google recommendations within the Optmyzr Express tool are suggestions made by Google, which are analyzed by our system to show you the best and most useful ones. These suggestions are run every day.

Note: You won't see suggestions older than 12 hours.

You can also find these suggestions on the Account Dashboard's quick link to Optmyzr Express, 'Express Optimizations'

In Optmyzr Express, these suggestions appear as follows:

What it is: Google recommends increasing budgets so they can show your ads to more people. We analyze these suggestions and calculate the predicted changes in cost, conversions, and cost/conv. to help you make a decision.

Filters and Conditions: Conversions are not null or zero. We will show the top 5 budget suggestions based on the cost per conversion value. The ones with less increase in cost per conversion or more decrease in cost per conversion are picked by comparing potential metrics with base metrics.

What it is: Google recommends adding new keywords to your account. Optmyzr analyzes these suggestions and shows new keywords that are expected to have a CTR that's at least as good as your existing keywords.

Filters and Conditions: Impressions are not null or zero. We will show the top 5 keyword suggestions based on the click-per-impression value. The ones with more increase in click per impression are picked by comparing potential metrics with base metrics.

Note: It is possible that some suggestions are no longer required according to Google ads, so if you try to apply them on the Optmyzr Express interface, the changes will not go through. You can verify that by accessing your Optimization history. It was displayed as No changes made with a note alongside, as seen in the screenshot below.