Optmyzr Express shows you optimization suggestions across your Amazon Ads accounts in a simple, task-based workflow. It acts like a to-do list, helping you review and apply improvements quickly.
Each suggestion is powered by predefined algorithms and supported by performance data, so you can better understand performance and validate recommendations without manual analysis.
Hover over any text with a dotted underline to see additional context about why a suggestion was made.
How It Works
Each optimization includes:
Apply – Instantly apply the change to your Amazon Ads account
Snooze – Delay the suggestion for a day, week, or month
Suggestions are grouped by optimization type, allowing you to review and act on multiple changes efficiently.
Key performance metrics are shown upfront for quick evaluation, while campaign and ad group details are available in an expandable view when you need more context.
Data Range Used
All suggestions are based on performance data from the last 60 days, providing more stable and reliable insights.
Available Optimizations
Add Negative Keywords
Identifies search queries that are not relevant or are underperforming and recommends adding them as negative keywords to reduce wasted spend.
Helps cut irrelevant traffic
Improves overall account efficiency
Uses performance signals such as spend and ACoS to identify poor-performing queries
Supports negative phrase and negative exact match types (Amazon does not support negative broad)
Add New Keywords
Recommends high-performing search terms that are not currently added as keywords in your account.
Helps expand reach with proven queries
Allows better control over bids and targeting
Uses performance data to identify strong opportunities
Supports exact, phrase, and broad match types
Note: By default, new keywords inherit the bid of the original keyword that triggered the search term.
Pause Non-Converting Keywords
Highlights keywords that are generating spend but have not resulted in conversions.
Reduces wasted spend
Helps improve ACoS
Uses performance thresholds to identify non-converting keywords
Keeps campaigns focused on high-performing keywords
Pause Product Targets
Identifies product targets that are driving cost without conversions.
Helps eliminate inefficient targeting
Improves budget allocation
Includes product title and a direct link for easier review
Uses performance data to surface low-performing targets