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What is the Segment Scorer?

Where is this tool located?

How to score an audience segment?

How does Segment Scorer help you?

What is the Segment Scorer?

The Segment Scorer helps you score segments of your audience based on how valuable they are to your business.

When you open the tool for the first time you will see some text about what this tool does and how you can use it.

Where is this tool located?

On the Pro Dashboard screen, go to Optimizations -> Utility Tools -> Segment Scorer.

How to score an audience segment?

Prerequisites:

Before scoring an audience segment, make sure that you've connected your Google Ads account to Optmyzr.

It'll be better if you connected your Google Analytics account as well to Optmyzr as you'll be able to view more data in the scoring process to make better scoring decisions.

Now, we'll explain how to score an audience segment using a screenshot.

Using the slider, you can assign any number between 1 and 5 — 1 being the least valuable and 5 being the most valuable.

You can set a score right there, or skip the card by clicking 'Skip' or the close button on the top-right. If you have set a score, click 'Save & Next'. A new scorecard appears asking you to assign a score.

We are currently allowing users to score values in 5 different segments: City, Region, Country, Device Category, and Audience.

The segments City, Region, and Country will have data available from both Ads and Analytics. The segment Device will have data only from Google Analytics. And the segment Audience will have data available only from Google Ads.

If you want to score a segment once again, click on 'Score This Segment' on the extreme right of a segment. You won't be able to change your older score here, but you can assign a new score.

Anybody in your team who uses Optmyzr can assign a score to a segment. The team score for each segment is going to be calculated by giving higher importance to the most recent score given to that segment.

Note: If you've only connected your Google Ads account but not your Google Analytics account, you'll be able to see only the 'Clicks' data when you're scoring a segment.

How does Segment Scorer help you?

Once we get a sufficient number of scores from your team, we will use that data to suggest conversion value rules to you.

For example, let's say you have set a score of 4.5 on an average across your team for an audience segment from North America.

Based on this score, Optmyzr can suggest to you later that this segment seems very valuable and ask you if you'd like to set a higher conversion value to it, say 20% more than the normal conversion value by suggesting a conversion value rule to that segment.

In such a way, this tool helps you figure out what's best for your business faster based on data-driven decisions.

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