What is it?
The Segment Explorer is a tool that lets you visualize your Google Analytics audiences' performance in Optmyzr.
In Google Analytics, a lot of times it can be difficult to segment and visualize multiple audiences at the same time, however, using the Segment Explorer becomes very straightforward. This tool allows you to segment audiences by multiple dimensions and helps to visualize them easily.
For instance, you can check out the performance of multiple audiences in terms of their behavior, geography, and demographics - all at once. This can help you create targeted audiences for your Google Ads campaigns faster.
Prerequisites for using Segment Explorer
You need to link your Google Analytics account to Optmyzr.
Here's how you can do that:
Step 1: On your Optmyzr Dashboard, click the 'Settings' button on the top-right.
Step 2: You will land on the 'Manage Linked Accounts page.
Here, on the left menu, under 'Google Analytics Logins', click 'Add a Google Analytics login'.
You will be asked to choose an account here. Link the account you need.