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Optimize your Bids & Budget
Overview: Budget Management Tools
Overview: Budget Management Tools
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

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Optimize Budgets - Single Platform

The Optimize Budgets - Single Platform tool lets you optimize budgets for Google Ads and Microsoft Ads by translating them from monthly to daily budgets. This can be done to achieve a target or allocate more budget to campaigns that are driving more leads/sales.

You can access the tool here and the detailed user guide here.

Optimize Budgets - Across Platforms

This tool lets you track, monitor, and change campaign budgets across multiple accounts and platforms (Google Ads, Microsoft Ads, and Facebook).

You'll first need to create a client using the PPC Client Manager. A client can include more than one account from different platforms.

For information on how to use the PPC Client Manager, read this article.

The next step is setting up Budget Groups. A budget group can contain campaigns from different accounts that are present in a single client. Each budget group has one target monthly spend.

You can access the tool here and the detailed user guide here.

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