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Overview: Budget Management Tools and Alerts
Overview: Budget Management Tools and Alerts
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over 9 months ago

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Budget Alerts

Optmyzr lets you create two different types of budget alerts to help you track the pacing of your monthly account budget as well as giving you the ability to:

  • be notified when the spend reaches a certain threshold of your target budget, and

  • pause campaigns automatically when the aggregate spend approaches the target budget

You can set up these alerts from this page and read more about them here.

Optimize Budgets - Single Account

The Optimize Budgets - Single Account tool lets you optimize budgets for Google Ads and Microsoft Ads by translating them from monthly to daily budgets. This can be done to achieve a target or allocate more budget to campaigns that are driving more leads/sales.

You can access the tool here and the detailed user guide here.

Optimize Budgets - Multi Account Portfolio

This tool lets you track, monitor, and change campaign budgets across multiple accounts and platforms (Google Ads, Microsoft Ads, Facebook Ads, and Yahoo Japan Ads).

You'll first need to create a portfolio using the PPC Portfolio Manager. A portfolio can include more than one account from different platforms.

For information on how to use the PPC Portfolio Manager, read this article.

The next step is setting up Budget Groups. A budget group can contain campaigns from different accounts that are present in a single portfolio. Each budget group has one target monthly spend.

You can access the tool here and the detailed user guide here.

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