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Overview: Ad Management Tools
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over 3 months ago

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Ad Text Optimization (RSA)

The Ad Text Optimization for Responsive Search Ads is an optimization and insight tool made to help you break down and review your ad performance data by its components. It also allows you to make changes in bulk to different assets, as well as to build new responsive search ads. It is available for Google Ads and Microsoft Ads accounts.

You can access the tool here and the detailed user guide here.

AB Testing for Ads

The AB Testing for Ads optimization is a data-driven tool that helps you compare ads with statistically significant data in the same ad group. It helps you find ads that meet your business goals or contribute to the success of your advertising campaign, pause underperforming ads and create new ones to continue testing.

You can access the tool here and the detailed user guide here.

Create Responsive Search Ads

The Create Responsive Search Ads tool is a practical solution for building new Responsive Search Ads in your Google Ads account. It offers suggestions for headlines and descriptions and eases the process of creating the ads one by one and from different interfaces.

You can access the tool here and the detailed user guide here.

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