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Feed Optimization Tool - User Guide (Beta)
Feed Optimization Tool - User Guide (Beta)
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

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Please note: This is a standalone tool by Optmyzr, priced separately.

The Feed Optimization tool by Optmyzr helps you create and maintain your feed, and optimize your product feeds to improve shopping campaign performance.

Getting Started


To get started, you'll need to add your source file and set a name for the template. We currently support Google spreadsheet, XML, CSV from link, and Shopify webshop links.

If you are interested in using XML as input, please reach out to the support team with XML details.

Once you have linked the source, the system will fetch all the columns available in the source file.


The next step is to select an output format, by default it is the Google Merchant Center link. You can use the generated link to set a feed in GMC, or any other marketplace.

Mapping of Destination columns with source columns

The system detects the columns having the same name as the column names in the selected output and maps them.

For the fields that are not auto-mapped and are required, you need to map them to a source column. For example, if you have the selling price of the products in the column “SP” in your source file, the system won’t be able to automatically map the Destination column Price to it. So you can click on Price and add the mapping.

You can map the destination columns by entering a value in the mapping if you don’t have the corresponding information in the source file. For example, Availability can be mapped to “Yes”.

We also support conditional mapping, for example, you can append Brand to the Title of the products belonging to a particular brand, and for the rest of the products, the Title could be just the same as the Title column in the source file.

Once all the required destination columns or attributes are mapped, if you apply the changes, the output feed link will be populated with all the product information, and you can use this link in your marketplaces to create campaigns.


If you are interested in modifying some information in the output feed link, you can create modification settings.

For example, you can set Color as Blue, whenever the column Color contains blue in it. So, the Color column for all the products with colors like aqua blue, light blue, dark blue, and navy blue will be updated to just Blue.

The system will let you create multiple modification rules for the same attribute, and they will be applied one after the other. This could be combined with conditions to get the required results.

You can preview and apply the modifications and the output file will have the information on products based on the added rules. If you put the process on automation, any new product in the source file would go through the entire flow of mapping and modification and give you the desired result without any manual effort.

Exclude or Include products

You can choose to include or exclude products in the output feed based on some conditions. For example, choose to exclude products with a Price less than 100 USD in the feed.

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