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Optmyzr’s Take on GA4 Transition
Optmyzr’s Take on GA4 Transition
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

As Google will be sunsetting Universal Analytics (UA) starting from July 1, 2023, Google Analytics will start using its Cross-Platform solution commonly known as GA4. Having said that, Google has offered us the opportunity to continue using UA properties in parallel with GA4. Therefore, you can continue tracking your data using UA and can try using GA4 properties simultaneously.

Additionally, our team has also started working on developing solutions to incorporate GA4 into our tools, and we’ll keep you posted with any updates around it.

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