On this page:
What does it do?
The Performance Comparison tool lets you compare any combination of campaigns in your Amazon Ads accounts. It can be used to isolate problem areas in the account by drilling down to the campaign or ad group level.
Getting Started
You can start by selecting the campaigns or ad groups of which you wish to compare performance in each selector.
By default, all active campaigns will be selected, but you can also include paused campaigns in the analysis by checking the ‘show paused’ box above the list of campaigns.
Additionally, you can filter campaigns by campaign type.
Some things you can do with this feature:
Get to know during what time period the campaigns are more profitable by selecting the same set of campaigns in both selectors and different date ranges.
Compare the performance of two campaigns with the same goal or ASINs but different settings by selecting one campaign in selector 1 and the other one in selector 2.
Get to know which campaign type performs better by selecting a different campaign type in each selector and the same date range. For example, comparing sponsored products campaigns with sponsored brands campaigns.
Let’s say you paused a campaign, created a replacement one, and would like to know if the new one is performing better than the old one. You can do this by enabling the ‘show paused’ option to select the paused campaign in selector 1 and the new campaign in selector 2.
After selecting the campaigns, you can proceed to the date range selection. You can use the drop-down to select any of our predefined date ranges, or you can choose a custom one.
If you wish to compare last week’s performance with the previous week’s, you can select the oldest date range in the first selector (week before last) and the most recent one in the second one (last week).
Segment Results
The result segmentation option is a great way of viewing the details of performance changes by campaign or ad group with much more granular detail for each.
For example, in the screenshot below, you'll see the results segmented by ad group, where you'll have a row for each ad group present in the selected campaigns.
For each metric, you'll have 3 columns: Date 1, Date 2, and Change. This means that you'll see data for Impressions during the week ok Aug 22nd and the week of Aug 29th, and the change in performance between the two periods.
You can see data for 4 metrics at a time and you’ll be able to modify the metrics selection in the columns icon located above the table.