Account Details: Time Zone, Currency and Marketplace: Displays the current time zone, currency, and Marketplace of the account.

Account-Level ACoS and Performance Metrics Overview: Shows a table with ACoS, Ad Sales, Ad Orders, and Ad Spend over the last 45 days.

Daily Budget: This audit shows the total daily budget for the account across all active campaigns, as well of a list of campaigns with their budget, Ad Spend, ACoS, Ad Orders, and Ad Sales over the last 30 days.

Campaigns Underspending Daily Budget: This audit shows the number of campaigns that aren’t spending a maximum budget to drive good results. The audit table includes aggregated daily budget and spend from last 45 days.

Campaigns Hitting Budget Limits: Potential for Scaling: This audit highlights campaigns that are consistently using more than a certain % percentage (default: 95%) of their allocated budget in the last 30 days.

Campaign Types Active in Account: This audit shows all the campaign types active in an account: Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP.

Bidding Strategy Spread for Sponsored Product Campaigns: This audit shows a breakdown of all the bidding strategies used across the active Sponsored Products campaigns over the last 45 days.

Campaigns with ACoS Higher than the Target: This audit highlights campaigns where the ACoS exceeds the user-defined target, making it easier to pinpoint areas where efficiency can be improved.

Sponsored Products: Manual vs Automatic Targeting: This audit shows the performance distribution of Sponsored Products campaigns by the targeting type. See how much of your ad strategy relies on automated targeting (where Amazon chooses keywords or ASINs) versus manual targeting (where you set specific keywords or product targets).

Performance by Campaign Type: This audit shows you how your different campaigns have performed.

High-Revenue Campaigns: This audit shows you your top campaigns based on ad sales. You can set the number of campaigns you want to see.

Active Campaigns with Low Impressions: This audit shows you a list of active campaigns that have zero or low impressions. You can set the minimum impressions required while setting up the audit.

Campaigns with No Sales: This audit identifies campaigns with no sales despite spending over a configurable threshold (default: $100).

Ad Groups With Too Few Keywords/Too Many Keywords: These two audits will check for any ad groups that have either too many or too few keywords, helping you target efficiently.

Ad Groups With Too Few Keywords/Too Many Negative Keywords: These two audits will check for any ad groups that have either too many or too few negative keywords, helping you focus on meaningful queries.

Ad Groups with too many product ads This audit will check for any ad groups advertising large sets of products, helping you have a more focused ad group structure.

Expensive Keywords: Keywords with higher spend and no Conversions

Keywords that Received Clicks: Percentage of active keywords that are generating clicks

Performance by Keyword Match Type: This audit shows a performance spread by match type of keywords in your account.

Negative Keywords Count in Campaigns: Displays a list of all the active campaigns, the aggregated number of negative keywords, and the detail per campaign.

Keywords with low Click-Through Rate: Shows the percentage of keywords that have a CTR below the specified target.

Conflicting Negative Keywords: This audit checks for broad and phrase positive keywords that are conflicting with negative exact keywords.

Top Traffic-Driving Keywords: This audit shows you the top keywords based on clicks. You can set the number of top keywords you want to see.

Keywords with Zero Sales: This audit identifies keywords that have zero sales, but have spent more than the minimum spend threshold set by you.

Best Performing Placements based on Clicks: Displays a list of the campaign placements and the percentage of clicks each one has driven over the last 45 days.

Advertised Products not Delivering: This audit highlights ASINs with no impressions. It checks for the performance of an ASIN in each campaign it's present separately. So, if an ASIN is not giving impressions in one campaign but performs better in others, it would still be highlighted.

Products Advertised in Multiple Campaigns: This audit helps you compare the performance of an ASIN across different campaigns. Click on the ASIN to get the list of campaigns it’s present in.

Top 5 Advertised Products by Ad Orders: This audit shows the top 5 ASINs with the highest number of orders and their performance. The orders for an ASIN are aggregated from all the campaigns it's a part of.

Advertised Products with Less Number of Orders: This audit aggregates the performance data (Ad Spend, Impressions, Clicks, Ad Sales, and Ad Orders) by ASIN from all the campaigns they're part of, and shows the products with Ad Orders below the expected number set by you.

Negative Product Targets Count in Campaigns: Displays a list of the active campaigns and the number of negative product targets.

Performance by Product Targeting Type - Expanded and Exact: This audit shows you how products with expanded and exact targeting are performing.

Expensive Product Targets: Identify pruduct targets with higher costs to evaluate if they’re delivering proportional returns.

Top Traffic-Driving Product Targets: This audit shows you the top product targets based on clicks. You can set the number of top product targets you want to see.

Products with Zero Sales: This audit identifies product targets that have zero sales, but have spent more than the minimum spend threshold set by you.

Top Audience Targets with Highest Engagement: This audit shows you your top audience targets based on the number of clicks. You can set the number of top audience target you want to see.