Tools for Managing and Connecting Your Account
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All Accounts Dashboard | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Account Dashboard | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Settings and Users Page | ✅ | ✅ | ✅ |
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Manage Your Linked Accounts | ✅ | ✅ | ✅ |
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Activity Dashboard | ✅ | ✅ | ✅ |
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Budget Dashboard | ✅ | ✅ |
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Portfolio Dashboard | ✅ | ✅ |
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All Portfolio Dashboard | ✅ | ✅ |
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PPC Portfolio Manager | ✅ | ✅ |
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Insights
Tools |
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KPI Create Alerts Side Tray | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Auto Budget Tracking and Alerts Side Tray | ✅ | ✅ | ✅ | ✅ | ✅ |
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Sale Day Command Center | ✅ |
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PPC Investigator | ✅ | ✅ | ✅ |
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Data Integrations | ✅ | ✅ | ✅ |
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Landing Page URL Checker | ✅ | ✅ |
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Performance Comparison | ✅ | ✅ | ✅ |
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PPC Account Audit | ✅ | ✅ | ✅ |
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Spend Projection | ✅ | ✅ | ✅ | ✅ |
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Geo Heatmap | ✅ | ✅ |
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Hour of the Week Analysis | ✅ | ✅ |
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Landing Page Analysis | ✅ | ✅ |
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Quality Score Tracker | ✅ |
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Monitor Quality Score Components | ✅ |
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PPC Vertical Benchmarks | ✅ |
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Explore Traffic Segments | ✅ |
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Monitor % Drop (Campaign Level) |
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Magic Quadrants | ✅ | ✅ | ✅ | | ✅ |
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Optmyzr Usage Audits | ✅ | ✅ | ✅ | | ✅ |
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Hour of Week Analysis | ✅ | ✅ |
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Auction Insights Visualizer | ✅ |
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Optimizations
Tools for Keywords and Search Terms
Tools |
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Keyword Lasso | ✅ | ✅ |
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Negative Keyword Finder | ✅ | ✅ |
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Pause Non Converting Keywords | ✅ | ✅ |
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Search Term N-Grams | ✅ | ✅ |
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Non-Converting Queries - Search | ✅ | ✅ | ✅ |
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Non-Converting Queries - Shopping | ✅ |
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Non-Converting Queries- PMax | ✅ |
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Traffic Sculptor | ✅ |
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One Word Keywords | ✅ |
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Keyword De-Duper | ✅ |
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High Performing Search Queries | ✅ |
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Find Expensive Keywords | ✅ |
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Keyword Report |
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Add New Keywords (Keyword Lasso) |
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Expensive Search Queries (Negative Keyword Finder) |
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Non-Converting Keyword and ASIN Search Terms (Non-Converting Search Terms ) |
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Tools for Manual and Automated Bidding
Tools |
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Hour of Week Bid Adjustments | ✅ | ✅ |
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First Page Bridger | ✅ | ✅ | ✅ |
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Optimize Target ROAS for Campaigns | ✅ | ✅ |
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Optimize Target CPA for Campaigns | ✅ | ✅ |
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Optimize Target ROAS for Ad Groups | ✅ |
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Optimize Target CPA for Ad Groups | ✅ |
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Conversion Grabber | ✅ |
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Geo Bid Adjustments | ✅ |
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Audience Bid Adjustments | ✅ |
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Device Bid Adjustments | ✅ |
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Optimize Values Rules - VBB | ✅ |
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Seasonal Performance Trends | ✅ |
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Suggested Bids |
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Change Bids Based on Target ACoS |
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Set Bids to Reach Target ACoS |
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Suggested Bids |
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Tools for Ad Management
Tools for Ads and Creatives
Tools |
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Ad Text Optimization (RSAs) | ✅ | ✅ |
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AB Testing for Ads | ✅ | ✅ |
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Create Responsive Search Ads (RSAs) | ✅ | ✅ |
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Ad Copies with a Decline in CTR | ✅ |
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Monitor Ad Strength for RSAs | ✅ |
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Tools for Budgets
Tools for Placements
Tools |
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Mobile Apps Exclusion | ✅ |
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Smart Placement Exclusion - Automation | ✅ |
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Account Level Placement Exclusion | ✅ |
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Display Placement Exclusion | ✅ |
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Exclude Placement from Kids' Content | ✅ |
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Import Customer Lists | ✅ |
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Bulk IP Exclusion | ✅ |
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Tools for Shopping and PMax Campaigns
Tools |
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Manage Shopping Bids | ✅ | ✅ |
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Shopping Performance Dashboard | ✅ |
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Feed Audit | ✅ | ✅ |
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Shopping Analysis | ✅ |
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Shopping Campaign Management | ✅ | ✅ |
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Smart Product Labeler | ✅ |
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Feed Optimization | ✅ |
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Shopping Analysis by Attribute | ✅ |
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Create Grip Structure | ✅ |
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Other tools
Tools |
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Rule Engine | ✅ | ✅ | ✅ | ✅ | ✅ |
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Reports | ✅ | ✅ | ✅ |
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Optmyzr Express | ✅ | ✅ | ✅ |
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Campaign Automator | ✅ | ✅ |
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Rapid Campaign Launcher | ✅ |
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Workflow / Blueprints | ✅ | ✅ |
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Bulk IP Exclusion | ✅ |
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Add-On Account | ✅ | ✅ | ✅ |
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Scripts
Script |
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Anomaly Detector | ✅ |
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Disapproved ads and assets script | ✅ |
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Check Destination URLs | ✅ |
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Check Sitelink URLs | ✅ |
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Hourly tROAS Bids (Alpha) | ✅ |
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Reach Target Monthly Budget | ✅ |
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Pause When Budget Exceeds - Automation | ✅ |
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Hourly Campaign Level Dayparts | ✅ |
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Report Hourly Stats | ✅ |
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Lin Rodnitzky Ratio | ✅ |
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Utility Tools
Settings |
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Shareable Dashboard Settings | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Automation Schedules | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Manage Optmyzr Labels | ✅ | ✅ | ✅ |
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Scripts Settings | ✅ |
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Audit Logs & History |
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Automation History Logs | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Optimization History Logs | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Monitor Error Notification | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
