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Optmyzr's Tools and Supported Platforms

Optmyzr's Tools and Supported Platforms

List of all the Optmyzr's Tools, features and settings along with their supported platforms

Written by Rishabh Singh Jasrotia

Updated over a week ago

On this page:

Insights
Optimizations
Scripts
Utility Tools

Insights

Tools
Metric and KPI Alerts	✅	✅	✅	✅	❌
PPC Investigator	✅	✅	✅	✅	❌
Data Integrations	✅	✅	✅	✅	❌
Performance Comparison	✅	✅	✅	✅	❌
PPC Account Audit	✅	✅	✅	❌	❌
Search Terms N-Grams	✅	✅	❌	❌	✅
Spend Projection	✅	✅	❌	❌	✅
Geo Heatmap	✅	✅	❌	❌	❌
Hour of the Week Analysis	✅	✅	❌	❌	❌
Landing Page Analysis	✅	✅	❌	❌	❌
Shopping Feed Audit	✅	✅	❌	❌	❌
Shopping Analysis	✅	❌	❌	❌	❌
Quality Score Tracker	✅	❌	❌	❌	❌
Monitor Quality Score Components	✅	❌	❌	❌	❌
PPC Vertical Benchmarks	✅	❌	❌	❌	❌
Explore Traffic Segments	✅	❌	❌	❌	❌
Monitor % Drop (Campaign Level)	❌	✅	❌	❌	❌

Optimizations

Tools for Keywords and Search Terms

Tools
Keyword Lasso	✅	✅	✅	❌	✅
Negative Keyword Finder	✅	✅	✅	❌	✅
Pause Non Converting Keywords	✅	✅	❌	❌	✅
Search Term N-Grams	✅	✅	❌	❌	✅
Non-Converting Queries - Search	✅	✅	✅	❌	❌
Non-Converting Queries - Shopping	✅	❌	❌	❌	❌
Traffic Sculptor	✅	❌	❌	❌	❌
One Word Keywords	✅	❌	❌	❌	❌
Keyword De-Duper	✅	❌	❌	❌	❌
High Performing Search Queries	✅	❌	❌	❌	❌
Find Expensive Keywords	✅	❌	❌	❌	❌
Keyword Report	❌	❌	✅	❌	❌

Tools for Manual and Automated Bidding

Tools
Hour of Week Bid Adjustments	✅	✅	❌	❌	✅
First Page Bridger	✅	✅	❌	❌	❌
Optimize Target ROAS for Campaigns	✅	✅	❌	❌	❌
Optimize Target CPA for Campaigns	✅	✅	❌	❌	❌
Optimize Target ROAS for Ad Groups	✅	❌	❌	❌	❌
Optimize Target CPA for Ad Groups	✅	❌	❌	❌	❌
Conversion Grabber	✅	❌	❌	❌	❌
Geo Bid Adjustments	✅	❌	❌	❌	❌
Audience Bid Adjustments	✅	❌	❌	❌	❌
Device Bid Adjustments	✅	❌	❌	❌	❌
Optimize Values Rules - VBB	✅	❌	❌	❌	❌
Suggested Bids	❌	❌	✅	❌	❌
Change Bids Based on Target ACoS	❌	❌	✅	❌	❌
Set Bids to Reach Target ACoS	❌	❌	✅	❌	❌

Tools for Ads and Creatives

Tools
Ad Text Optimization (RSAs)	✅	✅	❌	❌	❌
AB Testing for Ads	✅	✅	❌	❌	❌
Create Responsive Search Ads (RSAs)	✅	✅	❌	❌	❌
Ad Text Optimization (ETAs)	✅	✅	❌	❌	❌
Ad Copies with a Decline in CTR	✅	❌	❌	❌	❌
Monitor Ad Strength for RSAs	✅	❌	❌	❌	❌

Tools for Budgets

Tools
Optimize Budgets - Single Account	✅	✅	❌	❌	✅
Budgets - Multi-Account Portfolio	✅	✅	❌	✅	✅

Tools for Placements

Tools
Mobile Apps Exclusion	✅	❌	❌	❌	❌
Smart Placement Exclusion - Automation	✅	❌	❌	❌	❌
Account Level Placement Exclusion	✅	❌	❌	❌	❌
Display Placement Exclusion	✅	❌	❌	❌	❌
Exclude Placement from Kids' Content	✅	❌	❌	❌	❌
Import Customer Lists	✅	❌	❌	❌	❌
Bulk IP Exclusion	✅	❌	❌	❌	❌

Tools for Shopping and PMax Campaigns

Tools
Manage Shopping Bids	✅	✅	❌	❌	❌
Shopping Feed Audit	✅	✅	❌	❌	❌
Shopping Analysis	✅	❌	❌	❌	❌
Shopping Campaign Management	✅	❌	❌	❌	❌
Feed Optimization	✅	❌	❌	❌	❌
Shopping Attribute Bidder	✅	❌	❌	❌	❌
Find Expensive Product Groups	✅	❌	❌	❌	❌
Negative Keywords Finder - Shopping	✅	❌	❌	❌	❌
Create Grip Structure	✅	❌	❌	❌	❌
Shopping Campaign Builder	❌	✅	❌	❌	❌
Product Group Refresher Pro	❌	✅	❌	❌	❌

Other tools

Tools
Rule Engine	✅	✅	✅	✅	✅
Reports	✅	✅	✅	✅	❌
Optmyzr Express	✅	✅	✅	❌	✅
Campaign Automator	✅	❌	❌	❌	❌
Weather Based Campaigns	✅	❌	❌	❌	❌
Workflow / Blueprints	✅	❌	❌	❌	❌
Campaign Experiments	✅	❌	❌	❌	❌

Scripts

Script
Anomaly Detector	✅	❌	❌	❌	❌
Check Destination URLs	✅	❌	❌	❌	❌
Check Sitelink URLs	✅	❌	❌	❌	❌
Hourly tROAS Bids (Alpha)	✅	❌	❌	❌	❌
Reach Target Monthly Budget	✅	❌	❌	❌	❌
Pause When Budget Exceeds - Automation	✅	❌	❌	❌	❌
Hourly Campaign Level Dayparts	✅	❌	❌	❌	❌
Report Hourly Stats	✅	❌	❌	❌	❌
Lin Rodnitzky Ratio	✅	❌	❌	❌	❌

Utility Tools

Integrations
Slack	✅	✅	✅	✅	❌
Microsoft Teams	✅	✅	✅	✅	❌
Zapier	✅	✅	✅	✅	❌
Data Integrations	✅	✅	✅	✅	❌

Settings
Shareable Dashboard Settings	✅	✅	✅	✅	✅
Automation Schedules	✅	✅	✅	✅	✅
Manage Optmyzr Labels	✅	✅	✅	✅	❌
Scripts Settings	✅	❌	❌	❌	❌

Audit Logs & History
Automation History Logs	✅	✅	✅	✅	✅
Optimization History Logs	✅	✅	✅	✅	✅