On this page:
Insights
Tools |
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Metric and KPI Alerts | ✅ | ✅ | ✅ | ✅ | ❌ |
PPC Investigator | ✅ | ✅ | ✅ | ✅ | ❌ |
Data Integrations | ✅ | ✅ | ✅ | ✅ | ❌ |
Performance Comparison | ✅ | ✅ | ✅ | ✅ | ❌ |
PPC Account Audit | ✅ | ✅ | ✅ | ❌ | ❌ |
Search Terms N-Grams | ✅ | ✅ | ❌ | ❌ | ✅ |
Spend Projection | ✅ | ✅ | ❌ | ❌ | ✅ |
Geo Heatmap | ✅ | ✅ | ❌ | ❌ | ❌ |
Hour of the Week Analysis | ✅ | ✅ | ❌ | ❌ | ❌ |
Landing Page Analysis | ✅ | ✅ | ❌ | ❌ | ❌ |
Shopping Feed Audit | ✅ | ✅ | ❌ | ❌ | ❌ |
Shopping Analysis | ✅ | ❌ | ❌ | ❌ | ❌ |
Quality Score Tracker | ✅ | ❌ | ❌ | ❌ | ❌ |
Monitor Quality Score Components | ✅ | ❌ | ❌ | ❌ | ❌ |
PPC Vertical Benchmarks | ✅ | ❌ | ❌ | ❌ | ❌ |
Explore Traffic Segments | ✅ | ❌ | ❌ | ❌ | ❌ |
Monitor % Drop (Campaign Level) | ❌ | ✅ | ❌ | ❌ | ❌ |
Optimizations
Tools for Keywords and Search Terms
Tools |
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Keyword Lasso | ✅ | ✅ | ✅ | ❌ | ✅ |
Negative Keyword Finder | ✅ | ✅ | ✅ | ❌ | ✅ |
Pause Non Converting Keywords | ✅ | ✅ | ❌ | ❌ | ✅ |
Search Term N-Grams | ✅ | ✅ | ❌ | ❌ | ✅ |
Non-Converting Queries - Search | ✅ | ✅ | ✅ | ❌ | ❌ |
Non-Converting Queries - Shopping | ✅ | ❌ | ❌ | ❌ | ❌ |
Traffic Sculptor | ✅ | ❌ | ❌ | ❌ | ❌ |
One Word Keywords | ✅ | ❌ | ❌ | ❌ | ❌ |
Keyword De-Duper | ✅ | ❌ | ❌ | ❌ | ❌ |
High Performing Search Queries | ✅ | ❌ | ❌ | ❌ | ❌ |
Find Expensive Keywords | ✅ | ❌ | ❌ | ❌ | ❌ |
Keyword Report | ❌ | ❌ | ✅ | ❌ | ❌ |
Tools for Manual and Automated Bidding
Tools |
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Hour of Week Bid Adjustments | ✅ | ✅ | ❌ | ❌ | ✅ |
First Page Bridger | ✅ | ✅ | ❌ | ❌ | ❌ |
Optimize Target ROAS for Campaigns | ✅ | ✅ | ❌ | ❌ | ❌ |
Optimize Target CPA for Campaigns | ✅ | ✅ | ❌ | ❌ | ❌ |
Optimize Target ROAS for Ad Groups | ✅ | ❌ | ❌ | ❌ | ❌ |
Optimize Target CPA for Ad Groups | ✅ | ❌ | ❌ | ❌ | ❌ |
Conversion Grabber | ✅ | ❌ | ❌ | ❌ | ❌ |
Geo Bid Adjustments | ✅ | ❌ | ❌ | ❌ | ❌ |
Audience Bid Adjustments | ✅ | ❌ | ❌ | ❌ | ❌ |
Device Bid Adjustments | ✅ | ❌ | ❌ | ❌ | ❌ |
Optimize Values Rules - VBB | ✅ | ❌ | ❌ | ❌ | ❌ |
Suggested Bids | ❌ | ❌ | ✅ | ❌ | ❌ |
Change Bids Based on Target ACoS | ❌ | ❌ | ✅ | ❌ | ❌ |
Set Bids to Reach Target ACoS | ❌ | ❌ | ✅ | ❌ | ❌ |
Tools for Ads and Creatives
Tools |
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Ad Text Optimization (RSAs) | ✅ | ✅ | ❌ | ❌ | ❌ |
AB Testing for Ads | ✅ | ✅ | ❌ | ❌ | ❌ |
Create Responsive Search Ads (RSAs) | ✅ | ✅ | ❌ | ❌ | ❌ |
Ad Text Optimization (ETAs) | ✅ | ✅ | ❌ | ❌ | ❌ |
Ad Copies with a Decline in CTR | ✅ | ❌ | ❌ | ❌ | ❌ |
Monitor Ad Strength for RSAs | ✅ | ❌ | ❌ | ❌ | ❌ |
Tools for Budgets
Tools for Placements
Tools |
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Mobile Apps Exclusion | ✅ | ❌ | ❌ | ❌ | ❌ |
Smart Placement Exclusion - Automation | ✅ | ❌ | ❌ | ❌ | ❌ |
Account Level Placement Exclusion | ✅ | ❌ | ❌ | ❌ | ❌ |
Display Placement Exclusion | ✅ | ❌ | ❌ | ❌ | ❌ |
Exclude Placement from Kids' Content | ✅ | ❌ | ❌ | ❌ | ❌ |
Import Customer Lists | ✅ | ❌ | ❌ | ❌ | ❌ |
Bulk IP Exclusion | ✅ | ❌ | ❌ | ❌ | ❌ |
Tools for Shopping and PMax Campaigns
Tools |
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Manage Shopping Bids | ✅ | ✅ | ❌ | ❌ | ❌ |
Shopping Feed Audit | ✅ | ✅ | ❌ | ❌ | ❌ |
Shopping Analysis | ✅ | ❌ | ❌ | ❌ | ❌ |
Shopping Campaign Management | ✅ | ❌ | ❌ | ❌ | ❌ |
Feed Optimization | ✅ | ❌ | ❌ | ❌ | ❌ |
Shopping Attribute Bidder | ✅ | ❌ | ❌ | ❌ | ❌ |
Find Expensive Product Groups | ✅ | ❌ | ❌ | ❌ | ❌ |
Negative Keywords Finder - Shopping | ✅ | ❌ | ❌ | ❌ | ❌ |
Create Grip Structure | ✅ | ❌ | ❌ | ❌ | ❌ |
Shopping Campaign Builder | ❌ | ✅ | ❌ | ❌ | ❌ |
Product Group Refresher Pro | ❌ | ✅ | ❌ | ❌ | ❌ |
Other tools
Tools |
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Rule Engine | ✅ | ✅ | ✅ | ✅ | ✅ |
Reports | ✅ | ✅ | ✅ | ✅ | ❌ |
Optmyzr Express | ✅ | ✅ | ✅ | ❌ | ✅ |
Campaign Automator | ✅ | ❌ | ❌ | ❌ | ❌ |
Weather Based Campaigns | ✅ | ❌ | ❌ | ❌ | ❌ |
Workflow / Blueprints | ✅ | ❌ | ❌ | ❌ | ❌ |
Campaign Experiments | ✅ | ❌ | ❌ | ❌ | ❌ |
Scripts
Script |
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Anomaly Detector | ✅ | ❌ | ❌ | ❌ | ❌ |
Check Destination URLs | ✅ | ❌ | ❌ | ❌ | ❌ |
Check Sitelink URLs | ✅ | ❌ | ❌ | ❌ | ❌ |
Hourly tROAS Bids (Alpha) | ✅ | ❌ | ❌ | ❌ | ❌ |
Reach Target Monthly Budget | ✅ | ❌ | ❌ | ❌ | ❌ |
Pause When Budget Exceeds - Automation | ✅ | ❌ | ❌ | ❌ | ❌ |
Hourly Campaign Level Dayparts | ✅ | ❌ | ❌ | ❌ | ❌ |
Report Hourly Stats | ✅ | ❌ | ❌ | ❌ | ❌ |
Lin Rodnitzky Ratio | ✅ | ❌ | ❌ | ❌ | ❌ |
Utility Tools
Settings |
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Shareable Dashboard Settings | ✅ | ✅ | ✅ | ✅ | ✅ |
Automation Schedules | ✅ | ✅ | ✅ | ✅ | ✅ |
Manage Optmyzr Labels | ✅ | ✅ | ✅ | ✅ | ❌ |
Scripts Settings | ✅ | ❌ | ❌ | ❌ | ❌ |