On this page:
Insights
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Metric and KPI Alerts | ✅ | ✅ | ✅ | ✅ | |
PPC Investigator | ✅ | ✅ | ✅ | ✅ | |
Data Integrations | ✅ | ✅ | ✅ | ✅ | |
Performance Comparison | ✅ | ✅ | ✅ | ✅ | |
PPC Account Audit | ✅ | ✅ | ✅ | ||
Search Terms N-Grams | ✅ | ✅ | ✅ | ||
Spend Projection | ✅ | ✅ | ✅ | ||
Geo Heatmap | ✅ | ✅ | |||
Hour of the Week Analysis | ✅ | ✅ | |||
Landing Page Analysis | ✅ | ✅ | |||
Shopping Feed Audit | ✅ | ✅ | |||
Shopping Analysis | ✅ | ||||
Quality Score Tracker | ✅ | ||||
Monitor Quality Score Components | ✅ | ||||
PPC Vertical Benchmarks | ✅ | ||||
Explore Traffic Segments | ✅ | ||||
Monitor % Drop (Campaign Level) | ✅ |
Optimizations
Tools for Keywords and Search Terms
Tools |
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Keyword Lasso | ✅ | ✅ | ✅ | ✅ | |
Negative Keyword Finder | ✅ | ✅ | ✅ | ✅ | |
Pause Non Converting Keywords | ✅ | ✅ | ✅ | ||
Search Term N-Grams | ✅ | ✅ | ✅ | ||
Non-Converting Queries - Search | ✅ | ✅ | ✅ | ||
Non-Converting Queries - Shopping | ✅ | ||||
Traffic Sculptor | ✅ | ||||
One Word Keywords | ✅ | ||||
Keyword De-Duper | ✅ | ||||
High Performing Search Queries | ✅ | ||||
Find Expensive Keywords | ✅ | ||||
Keyword Report | ✅ |
Tools for Manual and Automated Bidding
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Hour of Week Bid Adjustments | ✅ | ✅ | ✅ | ||
First Page Bridger | ✅ | ✅ | |||
Optimize Target ROAS for Campaigns | ✅ | ✅ | |||
Optimize Target CPA for Campaigns | ✅ | ✅ | |||
Optimize Target ROAS for Ad Groups | ✅ | ||||
Optimize Target CPA for Ad Groups | ✅ | ||||
Conversion Grabber | ✅ | ||||
Geo Bid Adjustments | ✅ | ||||
Audience Bid Adjustments | ✅ | ||||
Device Bid Adjustments | ✅ | ||||
Optimize Values Rules - VBB | ✅ | ||||
Suggested Bids | ✅ | ||||
Change Bids Based on Target ACoS | ✅ | ||||
Set Bids to Reach Target ACoS | ✅ |
Tools for Ads and Creatives
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Ad Text Optimization (RSAs) | ✅ | ✅ | |||
AB Testing for Ads | ✅ | ✅ | |||
Create Responsive Search Ads (RSAs) | ✅ | ✅ | |||
Ad Copies with a Decline in CTR | ✅ | ||||
Monitor Ad Strength for RSAs | ✅ |
Tools for Budgets
Tools for Placements
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Mobile Apps Exclusion | ✅ | ||||
Smart Placement Exclusion - Automation | ✅ | ||||
Account Level Placement Exclusion | ✅ | ||||
Display Placement Exclusion | ✅ | ||||
Exclude Placement from Kids' Content | ✅ | ||||
Import Customer Lists | ✅ | ||||
Bulk IP Exclusion | ✅ |
Tools for Shopping and PMax Campaigns
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Manage Shopping Bids | ✅ | ✅ | |||
Shopping Feed Audit | ✅ | ✅ | |||
Shopping Analysis | ✅ | ||||
Shopping Campaign Management | ✅ | ||||
Feed Optimization | ✅ | ||||
Shopping Attribute Bidder | ✅ | ||||
Find Expensive Product Groups | ✅ | ||||
Negative Keywords Finder - Shopping | ✅ | ||||
Create Grip Structure | ✅ | ||||
Shopping Campaign Builder | ✅ | ||||
Product Group Refresher Pro | ✅ |
Other tools
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Rule Engine | ✅ | ✅ | ✅ | ✅ | ✅ |
Reports | ✅ | ✅ | ✅ | ✅ | |
Optmyzr Express | ✅ | ✅ | ✅ | ✅ | |
Campaign Automator | ✅ | ||||
Weather Based Campaigns | ✅ | ||||
Workflow / Blueprints | ✅ | ||||
Campaign Experiments | ✅ |
Scripts
Script |
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Anomaly Detector | ✅ | ||||
Check Destination URLs | ✅ | ||||
Check Sitelink URLs | ✅ | ||||
Hourly tROAS Bids (Alpha) | ✅ | ||||
Reach Target Monthly Budget | ✅ | ||||
Pause When Budget Exceeds - Automation | ✅ | ||||
Hourly Campaign Level Dayparts | ✅ | ||||
Report Hourly Stats | ✅ | ||||
Lin Rodnitzky Ratio | ✅ |
Utility Tools
Settings |
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Shareable Dashboard Settings | ✅ | ✅ | ✅ | ✅ | ✅ |
Automation Schedules | ✅ | ✅ | ✅ | ✅ | ✅ |
Manage Optmyzr Labels | ✅ | ✅ | ✅ | ✅ | |
Scripts Settings | ✅ |