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Microsoft's Performance Max Support in Optmyzr Tools
Microsoft's Performance Max Support in Optmyzr Tools
Rishabh Singh Jasrotia avatar
Written by Rishabh Singh Jasrotia
Updated over a month ago

On this page:


Dashboard

  • All Accounts Dashboard

  • Account Dashboard

Insights

  • PPC Account Audit

  • Spend Projection

  • PPC Investigator

  • Geo Heat Map

  • Hour Of Week Analysis

  • Performance Comparison

Reporting

  • All Reporting Widgets

Optimizations for Budgets

  • Optimize Budgets - Single Account

  • Optimize Budgets - Multi Account Portfolio

The Optimize Budget - Single Account and Optimize Budget - Multi Account Portfolio tools now support reallocation suggestions for Performance Max campaigns based on historical spend data and proprietary algorithms.

Utility Tools

  • Manage Optmyzr Labels

Rule Engine

  • Campaign - get a performance report, apply labels, modify status or campaign targets.

You have the option to create an ad schedule for your PMax campaigns either through the Microsoft Ads interface or by using our Hour of the Week Bid Adjustments tool. Please note that the tool cannot perform bid adjustments; it will only schedule your campaigns to run at specific times.

List of Available Audits for Microsoft Ads with Performance Max Campaigns

  • Campaigns Losing Impression Share Due to Budget - Check for Performance Max Campaigns that are losing impression share due to budget restrictions.

  • Bidding Strategy Spread by Campaigns - Get a list of all the bidding strategies being used across your various campaigns, grouped together, and accompanied by important performance metrics.

  • List: Bidding Strategy for each Campaign - Get a list of all your campaigns along with their bidding strategies.

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