On this page:
Dashboard
All Accounts Dashboard
Account Dashboard
Insights
PPC Account Audit
Spend Projection
PPC Investigator
Geo Heat Map
Hour Of Week Analysis
Performance Comparison
Reporting
All Reporting Widgets
Optimizations for Budgets
Optimize Budgets - Single Account
Optimize Budgets - Multi Account Portfolio
Budget optimization tools like Optimize Budgets - Single Account, Multi Account Portfolio, and Spend Projection do not yet support the system-recommended budget reallocation suggestion for Performance Max Campaigns.
This feature is on our roadmap, and we are working to support it soon. In the meantime, you can manually adjust the daily budgets based on performance.
Utility Tools
Manage Optmyzr Labels
Rule Engine
Campaign - get a performance report, apply labels, modify status or campaign targets.
You have the option to create an ad schedule for your PMax campaigns either through the Microsoft Ads interface or by using our Hour of the Week Bid Adjustments tool. Please note that the tool cannot perform bid adjustments; it will only schedule your campaigns to run at specific times.
List of Available Audits for Microsoft Ads with Performance Max Campaigns
Campaigns Losing Impression Share Due to Budget - Check for Performance Max Campaigns that are losing impression share due to budget restrictions.
Bidding Strategy Spread by Campaigns - Get a list of all the bidding strategies being used across your various campaigns, grouped together, and accompanied by important performance metrics.
List: Bidding Strategy for each Campaign - Get a list of all your campaigns along with their bidding strategies.