What are the date ranges used for performance metrics?
The date range used for performance metrics is 30 days.
How are the scores defined?
The tool uses a percentage-based scoring system ranging from 0 to 100. Here’s how the scores are defined:
91-100: Good Score (Green)
80-90: Almost There (Yellow)
0-79: Needs Improvement (Red)
Note: Some of the audits in the Shopping Feed Audits designer are not scored, as they’re meant to report on the different items in your account and not evaluate them based on specific parameters. You'll see these audits grayed out and with an "i" sign.
What are the criteria for Product/Listing Groups to be considered as 'Expensive' by the 'Expensive Product/Listing Groups' audit?
The 'Expensive Product/Listing Groups' audit finds product groups from standard shopping campaigns or, listing groups from performance max campaigns under two conditions:
If the Cost Per Acquisition (CPA) of a product or listing group is 50% higher than the campaign’s CPA.
If the product or listing group has received sufficient clicks but no conversions. It estimates the number of clicks required before expecting a conversion in a particular campaign and then compares this estimate to the performance of product or listing groups.
If any of the two conditions are met, the product or listing group is considered expensive.
You can use the following instant strategies to:
Identify Expensive Listing Groups of Retail Performance Max Campaigns.
Reduce Bids for Expensive Product Groups of Standard Shopping Campaigns.
Does Shopping Feed Audits use my AI Profile when it generates AI suggestions?
No. Shopping Feed Audits does not use information from your AI Profile. When you generate AI suggestions for a product title or description, Optmyzr uses only the product’s data from your merchant feed.
For example, you want to change the brand name in suggested titles. If your AI Profile lists your brand as NERV, but the Brand attribute in your feed lists it as NERV Supply Co., the suggested titles will still use NERV Supply Co.
The brand name comes from the product’s Brand attribute in your feed, not from your AI Profile. To use a different brand name in AI suggestions, update the Brand attribute in your feed or in Google Merchant Center. Then, resync the feed and rerun the audit. New suggestions will use the updated brand name.
Note: AI suggestions are available for Google Ads product data from Merchant Center.
My product data comes from an external system like Shopify. Will my next feed sync undo the fixes I made in Optmyzr?
No. Your fixes stay in place even if your product data is updated every night from Shopify, your own database, or another system.
When you apply a fix to a product title or description in Shopping Feed Audits, Optmyzr doesn't change your main product feed. Instead, it saves the new value in a supplemental data source, in your Merchant Center account. Optmyzr then sets Merchant Center to use this supplemental source first.
When your system sends new data:
Your main feed is updated as usual.
Merchant Center continues to use the value you applied through Optmyzr.
For products you didn't fix in Optmyzr, Merchant Center continues to use the values from your main feed.
This works because the Optmyzr supplemental source sits at the top of the priority order in Merchant Center. If you change the order of your data sources in Merchant Center's Attribute rules (formerly called feed rules), your main feed values could take priority again.
