What are the date ranges used for performance metrics?
The date range used for performance metrics is 30 days. We have a widget that shows expensive product groups or listing groups.
How are the grades defined?
The conditions and the scale determining the grades vary based on each audit type. Rating "A" is given when the audit output is within the expected range. A "B" and "C" rating is given depending on the % or number of items being checked in the account that need your attention.
Product level Audits
Grade A when <5% products match the check.
Grade B when <10% products match the check.
Grade C when >10% products match the check.
Product Group or Listing Group Level Audits
The grading for product group or listing group level audits is based on absolute numbers and not percentages
Grade A when <10 product groups or listing groups match the check.
Grade B when >10 and <20 product groups or listing groups match the check.
Grade C when >25 product groups or listing groups match the check.
Negative Keywords audits: Campaign With Zero Negative Keywords
Grade A when <10% campaigns have zero negative keywords
Grade B when >10% and <20% campaigns have zero negative keywords
Grade C when >20% campaigns have zero negative keywords
Negative Keyword Audits: Number of Negative Keywords Per Campaign
Grade A when >90% campaigns have negative keywords
Grade B when <90% and <80% campaigns have negative keywords
Grade C when <800% campaigns have negative keywords
What are the criteria for Product/Listing Groups to be considered as 'Expensive' by the 'Expensive Product/Listing Groups' audit?
The 'Expensive Product/Listing Groups' audit finds product groups from standard shopping campaigns or, listing groups from performance max campaigns under two conditions:
If the Cost Per Acquisition (CPA) of a product or listing group is 50% higher than the campaign’s CPA.
If the product or listing group has received sufficient clicks but no conversions. It estimates the number of clicks required before expecting a conversion in a particular campaign and then compares this estimate to the performance of product or listing groups.
If any of the two conditions are met, the product or listing group is considered expensive.
You can use the following instant strategies to:
Identify Expensive Listing Groups of Retail Performance Max Campaigns.
Reduce Bids for Expensive Product Groups of Standard Shopping Campaigns.