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KPIs
This widget lets you report on absolute numbers or compare key metrics like clicks, impressions, conversions, etc. by aggregating data from multiple accounts present in your portfolio, and showing the numeric and percentage change over two date ranges.
Using the filters, you can report on the performance of these key metrics for specific campaign types. For example, you can get insights into how the aggregate performance of Leads campaigns in Facebook and Lead Generation campaigns in LinkedIn Ads has changed this month compared to the previous one.
Portfolio Summary
The widget lets you review overall metrics' performance for a particular date range at the account level for your portfolio. This is helpful if you want to, for example, report on the summary of the awareness campaigns of a client on Facebook Ads and LinkedIn Ads accounts.
Performance Comparison
Use this widget to compare the performance of two segments of information. For example:
Compare the performance of an account for two date ranges.
Compare the performance of different campaign types for the accounts in your portfolio for the same date range. For example, compare the performance of the 'Awareness' and 'Brand Awareness' campaigns of your Facebook and LinkedIn Ads accounts respectively.
Time Wise Stats
Report on the performance of your portfolio for a selected date range. Break down the data by day, week, or month. For example, if you're reporting on performance for the last six months, break it down by month on the table.
Top Campaigns in Portfolio
Review the top campaigns across the different accounts present in your portfolio. Choose to include any number of important metrics as a column to refine your analysis.
Top Ads in Portfolio
Review the top ads across the different accounts present in your portfolio. Choose to include any number of important metrics as a column to refine your analysis.
Metric Trend Chart
This trend chart lets you compare the performance of different metrics over a selected date range. Select the metrics for lines 1 and 2 and the period they'll be compared on. The line chart is the default chart type, but you can also use area, column and smooth line charts.
Distribution By Accounts
Use this widget to compare the metric performance of your entire portfolio split by all the accounts in your portfolio.