Date Ranges used for Suggestions

The following are the periods used to suggest recommendations for each optimization

  • Keyword Lasso: Last 90 days
  • Traffic Sculptor: Last 90 days
  • Keyword De-duper: Last 30 days
  • First Page Bridger: Last 30 days
  • Conversion Grabber: Last 30 days
  • One-word Keyword: Last 30 days
  • Display Placement Exclusion: Last 30 days
  • Non-Converting Keywords:  Last 30 days
  • AB Testing for Ads: Last 30 days

Default Date Ranges in Optmyzr Express:

  • Age Range Bid Adjustment: Last 90 days
  • Push Keywords to First Page: Last 30 days
  • Add New Keywords: Last 90 days 
  • Test New Ads: Last 30 days
  • Fix Low Quality Score Keywords: Last 30 days
  • Gender Bid Adjustments: Last 90 days
  • Pause Low Performing Ads: Last 30 days
  • More Traffic for Converting Keywords: Last 30 days

Offset Date Range

The offset date range option in optimization tools lets you set a number of days to push back the data. This takes care of conversion delays. 

You can use this to exclude a certain time period (for example, only consider data from the previous month without including this past week), or to set a 30-day period that begins on a determined day.

When using a custom date range, it's important to keep in mind that the system considers the number of days and not specific dates.

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