On this page:
What is it?
Use the Performance Comparison widget to compare the performance of two segments of information. Custom conversions are supported in this widget.
Some of the ways you can use this widget:
Compare the performance of an account or campaign selection for two date ranges.
Compare the performance of an account/campaigns/labels on different networks and devices for the same date range. Eg: Compare Last week's performance of Brand Campaigns on Mobile vs Desktops.
How can I customize it?
1. Insert Dynamic Date Range to the table by using the syntax explained here. For example, you can use {SD2: dd MM yy} - {ED2: dd MM yy} for the system to dynamically pick up the date ranges being compared.
2. Customize Campaign Selection to pull data from specific campaigns only.
3. Segment data by network and devices.
Widget Preview:
Important Note on Date Ranges
When selecting the "previous period" date range, the system takes into consideration the exact number of days immediately before the initial period, ie. Last Month, which may not result in the same date range as the actual month.
For instance, when comparing April and the previous period, the dates for the previous period will be March 2nd to March 31st (not March 1st - 31st) as there are only 30 days in April.
If you want to compare the Last Month to the actual month before the last, the date range "Month Before Last" should be added, which can be done from the Date Range selector.
