On this page:
From your account dashboard, select 'Create and Edit reports' under the Reporting tab to start creating a template. Once you're in the designer, click on the 'Add New Widgets' button to view the different widgets. You'll find the Top Performers widget under the "Tables" section.
Once you've added the "Top Performers" widget, you'll be able to see a drop-down listing all the top elements you can report on. You can add multiple "Top Performers" widgets to report on different elements.
Common Settings in Table Widgets
Choose to sort by impressions, clicks, cost, conversions, etc.
Specify the number of rows to display
Select the metric columns to show in the table
Select the level at which you want to report (account/campaigns)
Choose the date range from the selected date range and account picker in the selector widgets
Custom Conversions in Widgets
The following widgets in this section support the use of custom conversions:
Top Keywords
Top Campaigns
Top Ad Groups
Top Search Terms
Top Text Ads
Top Image Ads
Top Keywords and Top Placements* Widgets
These widgets list top-performing keywords/placements, which can be sorted by clicks, cost, impressions, conversions, etc.
Top Search Terms*
This widget lists the top search terms that triggered ads in the account. It can help identify high-performing search terms that can be added as keywords to the account to drive more traffic. The search terms can be sorted by traffic, cost, or conversions. You can also aggregate data to show if there are small accounts.
Top Ads - Text, Image, and Video
These widgets list top-performing text, image, call-only ads, and video ads, respectively. The top image and video ads widgets also show an image of the ad in the report. The Top Videos Table also lets you report on the quartile to show how much (percentage) of the video ad customers actually see (25, 50, 75, 100).
You can also use this widget to report on your RSAs' performance.
The 'Aggregate identical Ads' option will club all the identical ad data in a single row, allowing you to analyze its performance across different campaigns or ad groups.
Note: The campaign and ad group name related to a specific ad won't be available as it's spread across multiple campaigns or ad groups.
Top Campaigns and Top Ad Groups
These tables let you report on the performance of top campaigns/ad groups in an account. The data can be sorted by traffic, cost, or conversions for the selected date range.
Top Product & Listing Groups
These tables let you report on the performance of top product groups in a shopping campaign. The data can be sorted by traffic, cost, or conversions for the selected date range.
You can also view information on listing groups from Performance Max campaigns.
Top Phone Calls
These tables let you report on the performance of top phone calls in a campaign. The data can be sorted by call duration or call start time for the selected date range.
*Widget not compatible with Microsoft Reporting.