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Google Analytics - Troubleshooting
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

On this page:

What if I don't have a Google Ads account associated with my Analytics profile?

You can link your Google Analytics account on this page. You will also be prompted to choose among your Google Ads accounts. Or you can use the option "None - Use only in Multi-Account reports".

After that, head over to the Multi-Account Report Designer and click on 'Create a new template'.

In the Report Designer, you'll find your Google Analytics accounts by clicking on the Accounts/Date Ranges button located on the left menu. This is open a side tray that will allow you to add any account you'd like to include in the report.

Why doesn't the Google Analytics widget show any data?

There are multiple reasons why Google Analytics widgets in your reports may not show data. Go through the checklist below to see which of these may be affecting your reports

1. My Google Analytics profile is not linked to my Google Ads account

Check: Load the Google Analytics instant report for your Google Ads account. If this report shows you data, it means the Google Ads account is linked to an Analytics profile.

Reason: Optmyzr links directly to the Google Analytics API to pull data into the reports. To facilitate this, you need to link your Google Analytics email to Optmyzr and then link the relevant Analytics profile to the Google Ads account associated with it. Even if your Analytics profile is linked to your account in Google Ads, you will have to complete this step. To link your Google Analytics account to Optmyzr, follow the steps here

In some cases, Optmyzr may lose access to the Analytics email for the profile that was connected to the Google Ads account. To resolve this, you'll have to relink the Analytics email to Optmyzr on this page.

2. Data fields not compatible with each other

Check: Preview the Analytics widget in the report designer. If the widget gives an error, then the data fields are not compatible with each other. 

Reason: All the data fields in Google Analytics are not compatible with each other. Due to this, they cannot be displayed together in the widget. If incompatible fields are selected, the widget will show an error. 

For example, Google Ads data like clicks and impressions are not compatible with Analytics data like User Type. To fix this error, you can divide the data into different widgets.

You can check the compatibility between data fields here.

Only certain dimensions and metrics can be used together

If the metrics display data individually, but not when put together, it means the metrics are not creating a valid combination.

For example, if you view users and Google Ads cost with the source platform (attributed), the cost data might not be accurately reported.

Is there any multi-account widget that supports Analytics properties?

Multi-Account Widgets don't support Analytics because this is a different type of platform.

The purpose of the Multi Account Widgets is to aggregate and combine data from multiple PPC engines, it's possible because they work with similar concepts, for example, they all have impressions, clicks, cost, etc. However, Analytics covers stats from different sources and mediums, etc. which makes it difficult to aggregate.

However, if you're tracking the data from Google Ads and Microsoft Ads in Analytics, you can try to add an Analytics widget and filter traffic by source or medium in the same multi-account report:

Source: Every referral to a website has an origin or source. Possible sources include: “google” (the name of a search engine), “” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

Medium: Every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”)

Refer to the screenshot to check how the filters look.


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