On this page:
KPIs - Multi-Account Widget
This widget lets you report on absolute numbers or compare key metrics like clicks, impressions, conversions, etc by aggregating data from multiple accounts (using the Account Selector widget) over two date ranges.
You can report on the performance of these key metrics for specific devices and network combinations. For example, you can get insights into how the performance of Google Ads and Facebook accounts on mobile phones has changed.
Summary - Multi-Account Widget
The widget lets you review overall metrics performance for a particular date range at the account or campaign level for multiple PPC accounts together. This is helpful if you want to, for example, report on the summary of the Brand campaigns of a client on Google Ads and Microsoft Ads accounts.
To establish this, create labels for all brand campaigns in Google Ads and Microsoft Ads and select those in the Account Selector widget in Optmyzr.
Top Campaigns - Multi-Account Widget
The widget lets you report the performance of top campaigns for multiple accounts together. The data can be sorted by traffic, cost, or conversions for the selected date range.
Time-Wise Stats - Multi-Account Widget
Report on the performance of your account/campaigns for a selected date range. Break down the data by day, week, or month. For example, if you're reporting on performance for the last six months, break it down by month on the table.
Performance Comparison - Multi-Account Widget
Use the Performance Comparison widget to compare the performance of two segments of information.
Some of the ways you can use this widget:
Compare the performance of an account or campaign selection for two date ranges
Compare the performance of an account/campaigns/labels on different networks and devices for the same date range. Eg: Compare Last week's performance of Brand Campaigns on Mobile vs Desktops
Distribution by Segment - Multi-Account Widget
Use the Distribution by Segment widget to compare metric performance by segment in a chart, account-wise.
Conversions and Attribution for Facebook
For every multi-account widget containing a Facebook account, you'll have the option to choose:
The type of conversion you want to report on under the conversions metric, &
The attribution settings for the conversion column
Read more about Multiple Attribution Settings here.