On this page:

Due to Apple enforcing its policy, Facebook Ads made a change to the attribution settings because of which some data is neither available through the Facebook Ads API nor on the Facebook Ads interface.
​

Facebook has added a new column called attribution settings which can be set at the ad set or campaign level. Old campaigns that are paused will continue to have the old settings but new or active campaigns will use by default the 7-day-click window.
​

If ad sets have different attribution settings, those will be used.

If campaigns have different attribution settings, you won't be able to see the aggregate data/summary view for all the campaigns together.
​
If a campaign has multiple ad sets, and those ad sets have different attribution settings (ex 7 days and 28 days click), then there won't be aggregated data and you will see a dash. To aggregate the data, all ad sets should have the same attribution settings.
​
The same change happened in the Facebook Ads API so we have updated the Facebook widgets by adding a new option.

To see account-level data, you can select a multi-account widget like KPIs.

If you have multiple attribution settings for campaigns inside your account and you still want to see a summary of Conversions (Results), you might want to use the Multi-account widgets with the "Conv" metric selected.
​

This workaround would be possible only if ad sets inside campaigns have a unique attribution setting, otherwise, any such campaign will not be included in the aggregate.
​
This result can also be achieved by reporting on the "All Conv" metric if you want to stick to Facebook widgets.
​
​Note: You can use all conversion metrics inside Facebook widgets to get data at the account level, even if the custom conversions from Facebook will show a hyphen.

To report on a specific conversion type as 'Purchases' in your traffic campaign you can follow these simple steps:

How data is shown in the KPI - Multi-Account Widget is different from the other Facebook widgets. For example,

This is the same for All conv. rate and Conv. rate., cost/All conv., cost/conv, All conv. value and conv. value and other related metrics.

To view additional data like additional clicks or custom conversions, you can use the campaign performance Facebook widget.

Facebook changed its attribution settings in response to the IOS 14 update, and this is affecting how the data is presented both in the Facebook interface and through the API (and, therefore, in Optmyzr).

We've added two attribution options to the Report Settings:

If you change the attribution to the 7-day click Attribution, you'll be able to view lead data.

The 44 clicks that you see in the FB interface are link clicks. Link Clicks are the number of clicks on links to selected destinations or experiences, on or off Facebook-owned properties, whereas the clicks that you see on Optmyzr reports include the following:

Since 'Clicks' include link clicks, the number is greater than what you see in the Facebook interface.

Meta charges you for your ads when they incur costs up to a certain threshold set by them called the Payment Threshold. This means that your ads can incur high costs but you will only be charged once those costs reach a certain threshold.

In a monthly billing period, you could reach your payment threshold once, multiple times, or not at all, depending on what your payment threshold is and how much money you're spending on ads. Read more about this here.

This issue can occur if your report template contains widgets that have these special characters in their titles, i.e., name of the widget: \ / ? * [ ]

Since every widget in your report represents an individual sheet in an Excel file, the title of the sheets cannot have the aforementioned special characters. To troubleshoot this you can delete or replace these characters from the widget's titles in the report template.