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Reporting Widgets Available for Meta

Written by Geetanjali Tyagi
Updated today

Single Account reports are currently available only for Meta Ads.

Including Meta Ads data in Reports

First, you need to create a new template or edit an existing one. 

After accessing the template, you can add a new Meta account(s) to the report by using the Account & Campaign Selector widget.

Once the account(s) have been selected, you can add the different Facebook widgets to the report template. 

Meta Widgets

To start adding Meta-specific widgets, you can click on the 'Add Widget' button located on the left sidebar and then go to the Meta Ads tab, where you'll find all available table, chart, and top elements widgets. You can select and add multiple widgets at once.

Meta Performance Widgets 

You can choose a desired widget to either, see an account's overall performance or, see the performance segmented by Location, Time, Device, Demographics, and Hourly stats. Furthermore, you can also add a complete Meta Insights widget.

All the segmented widgets will show a list of options that you can use to filter and sort, with a unique field that will give you the ability to see more granular data, for example, the "Demographics" field in the Performance by Demographics allows you to segment the data by Age, Gender, or both.

You can also define the conversion types to be considered, using the "Conversion Types" selector in the "Widget Data" column.

The option of Offsite conversions will include the custom conversions you've defined on Meta, as well as other types of conversions.

Meta Insights Widget 

Report Type: Report at the account, campaign, ad set, or ad level.
Segments: Segment the data by a parameter of your choice. For example, split the account performance by gender, age, or both.

Stats: Select the metrics from the table to report on account/campaign/ad set/ad performance.

Sort By: Sort the output by one of the metrics shortlisted in the Stats table.

Meta Charts

You can report on Meta performance with a KPI chart, a Line graph, a Pie chart, or a Bar graph.

Meta Top Elements

The Meta Top Elements widget allows you to report on the best-performing Ads and Adsets for the entire account or specific campaigns. You can get started by choosing the "Top Ads & Adsets" option from the Top Elements dropdown in the Widget selector.

Multi-Account Widgets that Work with Meta

You can use Multi-Account widgets to aggregate data from different accounts across multiple advertising platforms or aggregate data from multiple Meta Ads.

The widgets listed below support Meta accounts. You can read more about them here.

  • KPIs - Multi Account

  • Summary - Multi-Account

  • Multi-Account Top Campaigns

  • Performance Comparison - Multi Account

  • Time Wise Stats - Multi Account

  • Top Campaigns - Multi Account

  • Metric Trend Chart - Multi Account

  • Distribution By Segment - Multi Account

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