Advanced Reporting Features
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

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Applying Margins in Reporting

We have a feature in Reporting which allows you to increase the cost-related values by a certain margin.

For example, to increase only the cost-related fields by 50%, you need to type {margin150} in the first text box of the title widget. This will increase the cost by 50% in all the tables in the report, but it won't change the values in the graphs which are relative (the trend doesn't change at all).

If you want to add a margin with decimals, you'll have to use a dot to separate the decimals (e.g. 50,5% = 150.5)

Comments in Reporting 

You can use comments to add extra information or to highlight important observations on each of the pages of your report.

How to add comments

After creating a report template, you can generate the report by clicking on the template name on the Report Designer page. In the report, you can hover over the headings/titles in the report to see the comment box and add comments.

* Comments are not available in the Landscape mode

You can also use the rich text editor format for the comments in reports.

  • Bold: Ctrl + B

  • Italic: Ctrl + I

  • Underline: Ctrl + U

Report Snapshot

A report snapshot is a version of a report that is saved with all the data and comments, allowing account managers to spend less time adding observations that help their customers.

How to use the snapshot feature?

You can add comments to reports and save them as a snapshot with the comments. You can later access the snapshots and edit the comments (you can't modify the template, just the snapshot). 

Report snapshots can be downloaded and emailed as PDF files or shared as links with customers and stakeholders.

This feature is only available on-demand. If you wish to enable it for your Optmyzr account, please contact

You can check your Report Snapshots here.

Use Calculated Metrics

The Calculated Metrics widget allows you to add custom parameters as columns in all the table widgets in the reports. You can customize the name of the calculated metric and fill in a formula using different parameters to get the statistics you want to display in the report.

How to add calculated metrics

The metrics that you can currently use to create calculated metrics are:

  • Impressions: impressions

  • Clicks: clicks 

  • Cost: cost 

  • Conversions: conv1PerClick

  • Conversion value: totalConvValue

  • All Conversions: estConv

  • All Conversion Value: estConvValue

Note: Calculated metrics are case-sensitive, so for example, "impressions" cannot be "Impressions".

Some examples

  • ROAS: totalConvValue/cost 

  • Avg. Order Value: totalConvValue/conv1PerClick

Points to keep in mind

  1. Multiple calculated metrics can be added to single and multi-account widgets.

  2. Once you create the calculated metric, it will show up along with other metrics in the table widgets, and you can select it.

  3. Calculated metrics are only available in tables right now not in charts.

If you would like to see more Calculated Metrics, send us your request to

Share Report by Link

If you want to share that particular report, you can choose to create a link in the Report actions tab. The link won't be static, and every time you select this option, the system will generate a new link.

This option is only available when you schedule a report to be sent by email. The system will create a different link every time it sends the scheduled report.

Share a report by link (static)

You can also share a static link within the schedule report option by choosing to show the previous reports in the link. This option will give you access to the latest report, plus let you view the previous reports (up to 10 previous reports).

With the Enterprise plan, you can create custom domains for the report links. If you want to set up your custom domain, send an email to the support team (

The Pro plan will use a generic domain (like for your report links.

When scheduling the Report to be sent as a link, you have two options:

  • You can choose to generate a different link for the report each time.

  • You can choose to keep the same link each time the scheduled report is generated. To select this option, check 'Show previous reports in the link' when creating the schedule. The previous reports are available only from the time they have been scheduled.

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