Why is my report pulling data from the wrong account?
In most cases, a report will load data from the currently selected account. However, it is expected for a report to show data from a specific account if the template includes saved Campaign Selectors or Account Selectors.
For Single Account reports, the default setting is to report on all campaigns in the selected account. If the template was configured to include specific campaigns or labels, it will continue to use those saved selections.
For Multi Account reports, the template requires you to choose which accounts to include. The report will always display data for the accounts selected when the template was configured.
If you want to use the same layout for a different account or group of accounts, duplicate the template and update the Campaign or Account Selectors.
Report shows zero data
If your report shows zero data in a PDF, shared link, or scheduled version, check the following:
Date range: Make sure the selected date range includes performance data.
Campaign Selectors not configured: If the report template uses Campaign Selectors and they have not been configured for that specific account, or if the selected campaigns are no longer active or no longer exist, the report may return zero data.
Filters excluding data: Check whether widget filters (campaign selectors, campaign types, networks, or devices) are excluding the traffic you intend to report on.
Account linked after selected date range: Some metrics, such as Quality Score, are only available from the date the account was linked to Optmyzr. If your selected date range is before that date, the report may show no data for those metrics.
Account access or account context differences: If you can see data when viewing the report inside Optmyzr, but colleagues see zero data in the exported PDF or shared link, verify that:
The report is being run under the correct Optmyzr account, especially if you manage multiple accounts.
The ad account has not been disconnected.
The scheduled report is not running under a user who no longer has access to the account.
Reports reflect the permissions and account context under which they are generated.
If your live report inside Optmyzr shows data but the exported or scheduled version does not, and none of the above apply, please contact support with the report name, account ID, and screenshots of both the live view and the exported version so we can investigate further.
Can't change the custom date range
The custom date range option in our tools lets you select a start date that is before the end date. For example, if your end date is set to June 30, 2015, then you'll only see the option to select a start date before that date.
To choose a start date after that date (in case you want to select a different date range), you'll have to change the end date first.
Why do I see data in the Top Placements widget for search-only campaigns?
The placements that are showing up for search-only campaigns in the Top Placement widget are parked domains on Search Partners. The API can pull this data and make it visible. If you unselect 'Search Partners' in the widget, they won't show.
Why don't I see an option to configure the Report Template for another account?
This can be because of a local network issue when there is a firewall or plugin that is blocking the report from loading. To figure this out, please follow the steps below:
Open the report in an incognito window. This will let you check if a plugin is causing the problem.
If you see the same issue even in the incognito window, send us a screenshot of the error message you see in the console. Details below:
Press Cmd+Alt+I (for MAC) or F12 (for Windows), and a console window will open up below your page. In this window, click on the Console tab and send us a screenshot of the error message you see at support@optmyzr.com.
Can't see labels in the Campaign Selector dropdown
To see the labels in the Campaign Selector widget, you need to create them in your Optmyzr account, or Google Ads account first. If you want to create labels in Optmyzr, you can use the Manage Labels feature. Once you create them, they will start showing in the Campaign Selector widget along with any Google Ads labels you have available.
What does 'Campaign Selectors not configured for this account' mean?
When you open a report template that is using the Campaign Selector widget for an account that doesn't have Campaign Selectors configured, this message appears. Report templates are stored at the Optmyzr account level and can be used across accounts, however, reports that use Campaign Selectors need to be configured at the account level the first time. This is because the names of campaigns and labels will be different across Google Ads accounts.
If you want to run the report at the account level, and if you choose to use Campaign Selectors, you can click on the Configure button. This will take you to the report designer, where you can configure the Campaign Selector widgets for that Google Ads account. Be sure to check the data widgets in the report as well before saving.
The Campaign Selector configuration is saved at the Google Ads account level for each report, and the system remembers it.
For example, when you configure Campaign Selectors for "Account A" in "Report A" the system will remember it, and when you run "Report A" for "Account A" next time, so you won't have to re-configure.
Why is the Quality Score widget showing N/A for my account in the Report Designer?
It might be because you are looking at QS data for a date before the day you linked your account to Optmyzr. Our system starts pulling and storing the Quality Score data from the day the account is added to Optmyzr. There is no historical QS data available in Google Ads, and we can only show it from the date the Google Ads account was added to Optmyzr.
The Geo HeatMap widget appears to be split across two pages. How can I fix this?
The Geo HeatMap widget sometimes gets split in the PDF version of the report. We have been working to fix this, but it seems like a bug with the Google Maps API, which is making it difficult to correct. Meanwhile, a workaround is to save the report from the browser using the Ctrl+P functionality in Chrome. You can follow these steps to save the report as a PDF in Chrome:
Open the report in Chrome
Press Ctrl+P/Cmd+P to open the print window
Save as PDF instead of printing it
Make sure the backgrounds and colors option is checked
Can't see images in the Top Images widget
We are only able to show images that are uploaded as images in Google Ads. Currently, is not possible to show template ads (created using the Display Ad Builder in Google Ads) as Google doesn't return images for template ads.
My call extension report has some discrepancies with the Google Ads system
In Google Ads, the clicks that you see by default against the extension are for any click that happened on the ad when the extension showed. This is the case with other metrics as well. The data you see in the reporting widget in Optmyzr is for that specific extension. It is possible to see this data in Google Ads by selecting the segment 'This Extension vs. Other'.
This will let you see any clicks that the specific extension actually got and how many clicks other extensions got when this extension showed. In Google Ads, you can segment the data, and the numbers you see for 'This Extension' should match what you see in the Optmyzr widget.
Why do reports show Search Impression share and Display Impression share values as 9.99% for all date ranges?
You might see such data in case the values of these metrics are below 10% for any Google Ads entity like an account or campaign. The new GoogleAds API returns data in a different way, so previously, you would see it as <10% for these particular metrics.
What do unadjusted conversion value and conversion value adjustment metrics refer to?
These metrics are helpful if you have conversion value rules set up in your account. Let's say that for a certain segment like the location, you have a value rule applied. These metrics would then give you an overview of what the actual base value of conversion was and the additional value that got added. The unadjusted conversion value is the base conversion value (with or without the rule applied). The conversion value adjustment is the extra value that gets added when a conversion happens for that particular segment.
Why don’t I see a month-over-month comparison in my report?
If your report is not showing a comparison with the previous month, check the following:
Show Comparison setting: If the widget supports it, make sure the “Show Comparison” option is enabled. Not all widgets support comparison options. If a widget supports comparisons, you will see the option in the widget configuration panel on the right side of the Report Designer. If the option is not visible, that widget does not support comparisons.
Date range: Confirm that there is data available in both the current period and the previous month.
Campaign Selectors: Verify that the Campaign Selectors are pointing to campaigns that were active and receiving traffic during both comparison periods. If the selected campaigns had no activity in the previous month, the comparison column may not display data.