What is the difference between the Flexible Budget and the Reach Target Monthly Spend script?
Both scripts work on managing budgets, however, one focuses on avoiding an overspend, and the other one focuses on ensuring you reach a target monthly spend for your budget.
The Flexible Budget script helps you ensure you never overspend your budget. It checks if an item is exceeding the budget, and does two things to avoid going over: it pauses the entity and it notifies you over email. This allows a better control over your budget, and you can set the script to re-enable the entity at the beginning of the next budget period.
The Reach Target Monthly Spend script, on the other hand, will adjust the budgets to meet a target spend. Instead of pausing the entity once the budget is exceeded, it modifies campaign-level budgets to reach your target spend, helping you complete the full budget allocated for the month.
What is the Shared Budget option in the Reach Target Monthly Spend script?
The shared budget option is used for when you are using the same budget across multiple campaigns. Select this to manage a shared budget, and leave it unselected if you want to manage the budget of an individual campaign.
We use this setting because campaigns and shared budgets don't have to have unique names in Google Ads, so when the name you entered in the settings matches both a campaign and a shared budget, this tells the script which one you would like to manage automatically.