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How to Use Google Analytics in a Report
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

You can integrate your Google Analytics properties with Optmyzr's Reporting tool to incorporate insightful data into your reports. This article is meant to provide you with step-by-step instructions for the same.

To get started:

1. You first need to link a Google Analytics account to Optmyzr from the All Accounts dashboard on the top-right by clicking on 'Link Another Account'.

2. After authorizing Optmyzr to access data from the Analytics account, click on the added Google Analytics login to view and link profiles to Optmyzr.

Or suppose you have any other type of account already linked to that Analytics profile (either Microsoft or Facebook Ads). In that case, you can select the first option in the dropdown "None- Use only in Multi-Account reports".

3. Head to the Multi-Account Report Designer and select "+ New Custom Template" to create a new template.

4. You have the option to create either a Single Account or a Multi-Account Report template, depending on whether you want to compare data across platforms or not.

  • For Single Account Reports:
    With your Google Ads Single Account report, you have the option to incorporate Google Analytics data using various tables and charts.

    Click on the 'Add Widget' button and select the 'Google Analytics' tab from the widget picker menu to see the list of Tables and Charts that you can use.

  • For Multi-Account Reports:
    In the Report Designer, you'll be able to see your Google Analytics accounts under the Account Selector.

5. You can create your report and customize it further.

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