What are they?

When your campaigns have automated bidding strategies set up in Google Ads, it is not possible to manually edit the bids for keywords (except Enhanced CPC). The way to optimize the campaign's performance is by modifying the target Cost-per-Acquisition (CPA) or Return on Ad Spend (ROAS) values at the ad group level.

By doing this, you can get more control over your campaigns as you don't have to set one Target CPA and Target ROAS for the whole campaign and average out the performance.

For this purpose, we have created 4 optimizations to help you manage and optimize your campaigns on automated bidding: Optimize Target ROAS, Optimize Target CPA, Non Converting Queries (Search), and Non Converting Queries (Shopping).

How do they work?

You can find these optimizations under the Optimizations tab > For Automated Bidding.

Optimize Target ROAS

Modify Target ROAS for ad groups performing well to reduce ROAS gap and increase conversions.

Optimize Target CPA

Modify Target CPA for ad groups performing well to reduce CPA gap and increase conversions.

Non Converting Queries (Search)

Add non-converting queries with zero conversions, high cost, and low CTR as negative keywords.

Non Converting Queries (Shopping)

Add non-converting queries with zero conversions, high cost, and low CTR as negative keywords.

View Analysis

The "View Analysis" button will show you the details of the conditions and how many ad groups matched, along with other details on how the rule was created. You can choose to add that particular recipe to your own Rule Engine account.

Create your Own Strategy

These strategies were build using the Rule Engine. Read more here to see how you can get started creating your own custom strategies. If you need any help on how the Rule Engine works, feel free to reach out to our support team or at support@optmyzr.com and we'll be more than happy to help!

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