Explore Traffic Segments - User Guide
Vimal Bharadwaj avatar
Written by Vimal Bharadwaj
Updated over a week ago

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The Explore Traffic Segments tool lets you visualize your Google Analytics audiences' performance in Optmyzr.

To use this tool, you first need to link your Google Analytics account to Optmyzr. You can read here more about how to link an account.

How do I use it?

You can use this tool to visualize audience data by segmenting it by dimensions, metrics, or specific goals.

Set a date range.

You can filter data using a specific dimension. You can even slice and dice your data by adding parameters such as 'contains', 'equals', 'starts with', 'ends with', etc. for a much more detailed report.

Save custom views

The tool allows you to make changes to pre-defined views and save them for future use. Any changes in metrics, dimensions, date range, goals, or even filters can be saved. Make the required configuration, click the update button to view the data for changed settings, and select the 'Save View' option. You can either create a new view or edit an existing view. It can be saved at the personal or team level. Personal views would just be accessible to you.

To make it easier for you to get started, we have created pre-defined views based on geography, demographics, interests, etc. Just use the 'Pre-defined views' dropdown on the left to make use of that.

How to score an audience segment?

The traffic tag rates the particular segment based on the sessions and clicks received, on a scale of high, medium, or low.

How do I download segmented data?

Click 'Download Data' on the top right to download the segmented or filtered data. You can download it either as a CSV or an Excel file.

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