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What is Segment Explorer?

The Segment Explorer is a tool that lets you visualize your Google Analytics audiences' performance in Optmyzr.

In Google Analytics, a lot of times it can be difficult to segment and visualize multiple audiences at the same time.

Whereas, using the Segment Explorer it's very straightforward. It allows you to segment audiences by multiple dimensions and helps to visualize them easily.

For instance, you can check out the performance of multiple audiences in terms of their behavior, geography, and demographics at once which can help you create targeted audiences for your Google ads campaigns faster.

Prerequisites for using Segment Explorer

You need to link your Google Analytics account to Optmyzr.

Here's how you can do that:

Step 1: On your Optmyzr Dashboard, click the 'Settings' button on the top-right.

Step 2: You will land on the 'Manage Linked Accounts' page.

Here, on the left menu, under 'Google Analytics Logins', click 'Add a Google Analytics login'.

You will be asked to choose an account here. Link the account you need.

Where can you find Segment Explorer in Optmyzr?

Go to Pro Dashboard -> Insights -> Segment Explorer.

How can you use Segment Explorer?

You can use it to visualize audience data by segmenting it by dimensions or metrics or specific goals.

Set a date range if you want data for a certain period.

To make it easier for you to get started, we have created pre-defined views based on geography, demographics, interests, etc. Just use the 'Pre-defined views' dropdown on the left to make use of that.

You can filter data using a specific dimension. You can even slice and dice your data by adding parameters such as 'contains', 'equals', 'starts with', 'ends with', etc. for a much more detailed report.

Note: We'll soon launch a feature that gives you the capability of building audiences in Google Analytics directly through this tool.

We're also going to launch another new tool called Segment Scorer that helps you score segments of your audience based on how valuable they are to your business.

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