The Segment Explorer is a tool that lets you visualize your Google Analytics audiences' performance in Optmyzr.

To use this tool, you first need to link your Google Analytics account to Optmyzr. You can read here more about how to link an account.

Where can I find it?

Go to the side bar -> Insights -> Segment Explorer.

How do I use it?

You can use this tool to visualize audience data by segmenting it by dimensions, metrics, or specific goals.

Set a date range.

To make it easier for you to get started, we have created pre-defined views based on geography, demographics, interests, etc. Just use the 'Pre-defined views' dropdown on the left to make use of that.

You can filter data using a specific dimension. You can even slice and dice your data by adding parameters such as 'contains', 'equals', 'starts with', 'ends with', etc. for a much more detailed report.

How do I download segmented data?

To download the segmented or filtered data, click 'Download Data' on the top-right. You can download it either as a .CSV or an Excel file.

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