Segment Explorer - User Guide
Vimal Bharadwaj avatar
Written by Vimal Bharadwaj
Updated over a week ago

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The Segment Explorer is a tool that lets you visualize your Google Analytics audiences' performance in Optmyzr.

To use this tool, you first need to link your Google Analytics account to Optmyzr. You can read here more about how to link an account.

How do I use it?

You can use this tool to visualize audience data by segmenting it by dimensions, metrics, or specific goals.

Set a date range.

You can filter data using a specific dimension. You can even slice and dice your data by adding parameters such as 'contains', 'equals', 'starts with', 'ends with', etc. for a much more detailed report.

Save custom views

The tool allows you to make changes to pre-defined views and save them for future use. Any changes in metrics, dimensions, date range, goals, or even filters can be saved. Make the required configuration, click the update button to view the data for changed settings, and select the 'Save View' option. You can either create a new view or edit an existing view. It can be saved at the personal or team level. Personal views would just be accessible to you.

To make it easier for you to get started, we have created pre-defined views based on geography, demographics, interests, etc. Just use the 'Pre-defined views' dropdown on the left to make use of that.

How to score an audience segment?

The traffic tag rates the particular segment based on the sessions and clicks received, on a scale of high, medium, or low.

Creating an Audience (BETA)

Once you're done analyzing different audience segments and their combinations you can start creating your own audience sets. If you notice that users from some specific location and age range are showing comparatively better interest you can choose to target them and generate better results. The tool gives ease of studying the analytics data and implementing solutions altogether for better performance of your campaigns.

Clicking on 'New Audience' will show you the properties of the audience that will be created. You can give it an appropriate name and mention membership duration and lookback days.

  1. Membership Duration: Set the number of days that users who meet the definition of your audience are eligible to be served ads. You can set this value to a maximum of 540. The visitor's data is deleted from the list at the end of the duration if there's no activity. If the person visits your site again, the clock is reset for another 30 days or for the duration you've set.

  2. Lookback days (user-scoped segments only): Set a lookback window of 7, 14, or 30 days to specify a time frame for evaluating the behavior that qualifies users for your audience. For example, if your filters include users from Central Asia, and Transactions Greater than 2, and you set the look-back window to 14 days, then any user from Central Asia whose cumulative transactions exceed 2 during the last 14 days is added to the audience.

To change the audience definition, you can choose 'Edit Audience Definition,' and it will let you re-define the segments. Once you click on 'Apply,' the audience set gets created in google ads.

Note: The audience creation feature is currently in beta. To get access to it, please contact us at

How do I download segmented data?

To download the segmented or filtered data, click 'Download Data' on the top-right. You can download it either as a .CSV or an Excel file.

Demo Video

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