Anomaly Alerts, also called Auto Alerts, are not set up by you but are generated automatically by the Optmyzr system.

They can be generated for any Google Ads, Microsoft Ads, or Facebook Ads account linked.

Note: Anomaly alerts are currently not supported for Amazon and Yahoo accounts.

They are set up by default for the following metrics: Cost, Impressions, and Clicks. You will receive a notification whenever the performance of either of the three metrics changes by 75% or more on a particular day, both positively or negatively.

The system considers the last 3 weeks' data and estimates the value for today. With that, it considers the difference between the estimated value and actual value. If there is more of a difference than expected, then the system will trigger the alert.

These alerts are generated and monitored by the Optmyzr system, so you will be automatically notified over email (once a day, evening time), on the Alerts page, and on Slack if you have enabled this option.

Who receives these alerts?

The account owner who has set up the alerts on the page will receive them.

On the alert settings page, you can save an alert only when you select at least one team member to be notified for metric or budget alerts.

By default, all alerts notifications will be sent over email to the account owner who is specified on the MCC Dashboard.

For automatic alerts, if there is no account owner and no team member has starred that account, by default the Optmyzr subscription owner will be notified (over email and slack if enabled).

When an alert is triggered, the system will notify the account owner, as well as whoever has starred the account on the MCC Dashboard.

If an anomaly alert is triggered for an account and no team member owns it or has it starred, the alert for the account will go to the Optmyzr account owner.

Important note: If the value remains unchanged during the next 2 or 3 days after the sudden drop, this will be considered as the “new normal” by our tool, and alerts or reminders will not be triggered anymore.

To avoid this kind of situation, the Rule Engine can help you set up recurring custom alerts that would notify you if an account stops receiving traffic suddenly (using the “If and Then” statements and automating the strategy to run daily).

Don't hesitate to reach out to if you need help to get started. We can create a sample strategy in your account that you will then be able to customize and automate.

Why am I seeing that the anomaly alert was last updated x days ago?

This can happen more multiple reasons:

  1. Data is the same for the past x days and the anomaly alert is still not closed due to that.

  2. It could be that we lost access to the account.

  3. In the case of Facebook, it could be an exemption thrown by the Facebook API and we are not able to retrieve the data.

For example, if the cost is 0 for the past 3 days, the last updated date will remain 3 days ago. If the access is lost we still show a trend chart with previous data.

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