This feature is not available for certain Legacy plans. If you are not able to see Alerts for Amazon Ads, reach out to support@optmyzr.com so we can arrange a free trial upgrade!
Setting Up Alerts for Amazon Ads Accounts
You can create alerts at account, campaign, and campaign portfolio levels using our Alert Management tool or using the All Accounts Dashboard. You can read more about setting up alerts here.
You can select the alert scope using Level to monitor when creating a KPI alert.
Account — monitor an entire Amazon Ads account.
Campaign — monitor an individual campaign.
Campaign Portfolio — monitor a group of campaigns organized into an Amazon campaign portfolio.
An Amazon campaign portfolio is a group of campaigns that a seller sets up directly in Amazon Ads — typically by brand, product line, or category — to manage as one unit for budgeting and reporting.
A campaign portfolio alert monitors the combined performance of all campaigns in a campaign portfolio. It helps you track portfolio-level performance instead of monitoring each campaign separately.
You can choose:
All Campaign Portfolios — one alert that covers every portfolio in the account.
Specific Campaign Portfolios — an alert limited to the portfolios selected in Select Campaign Portfolios.
For example, a portfolio-level ACoS alert can catch a rise caused by small increases across five campaigns, even when none of those campaigns individually crosses a campaign-level threshold.
Supported Alert Metrics for Amazon Ads
The metrics supported for Amazon Alerts are:
Avg CPC
Clicks
ROAS
ACoS
Conv Value/Click
Conv Value/Cost
Conversion
Conversion Value
Cost
CTR
Impressions
Monthly Budget
Amazon Seller Central metrics (TACoS, Total Sales, Total Orders, and Average Order Value)
If you want Optmyzr to support Alerts for more metrics, reach out to our support team at support@optmyzr.com.
Why are Anomaly Alerts not supported for Amazon Ads?
We do not support anomaly alerts, as our system will not generate any automation notification due to the last 3 days' data not being accurate.
For more information regarding what date ranges are supported for the Amazon platform read more here.