Note: This feature is not available for certain Legacy plans. If you are not able to see Alerts for Facebook, please reach out to support@optmyzr.com so we can help you find a current plan that suits your needs.
Which alerts are supported?
We currently support KPI alerts at account and campaign level, and budget alerts for single accounts or multi-account portfolios.
The metrics supported for KPI alerts in Facebook accounts are:
Avg CPC
Clicks
Conv Value
Conv Value / Click
Conv Value / Cost
Conversions
Cost
Cost per Result
CTR
Impressions
Read more about Setting up your Alerts.
Why I am seeing an anomaly alert for my Facebook account?
Anomaly alerts are automatically created for all connected Facebook accounts to notify you of sudden changes in impressions, clicks and cost.
Learn more about Anomaly Alerts.
What is the logic behind anomaly alerts?
The system considers the last 4 weeks' data and estimates the target value for today. With that, we consider the difference between the estimated value and the actual value. If there is more of a difference than what we expected, then we will trigger the alert.
Why do I see "the anomaly alert was last updated x days ago"?
This can happen more multiple reasons:
Data is the same for the past x days and the anomaly alert is still not closed due to that.
It could be that we lost access to the account.
It is an exemption thrown by the Facebook API and we are not able to retrieve the data.
For example, if the cost is 0 for the past 3 days, the last updated date will remain 3 days ago. If access is lost we still show a trend chart with previous data.
Multi-Account Budget Alerts
For your Multi-Account Budget alerts, in case you have lost access to a Facebook Ads account, that entry will show in red with a warning symbol.
If you have a Facebook account linked but with no active budget associated with it, you will not find any option for a dropdown as there is no individual budget possible to select.
Read more about Multi-account Budget Alerts.