Here's a list of tasks we recommend you can perform before our call.
Ad Text Optimization
AB Testing for Ads
Responsive Search Ads
In the Rule Engine you'll find some pre-built strategies to help you with Ad Optimization:
Ad Count Audit - Number of ETA and RSAs
This strategy can be used to monitor the number of different types of ads in your ad groups. It will alert you if you have too many or too few ETAs and RSAs.
Report for disapproved ads
Get a report with a list of disapproved ads
Ad copies with a decline in CTR
Find ad copies that see a decline in CTR and may need to be refreshed
Find Ads with Low CTR
Label and report on ads with CTR lower than the ad group's average CTR.
Monitor Ad Strength for RSAs
Get a report on the ad strength of RSAs and identify the ones with poor ad strength.