Here's a list of tasks we recommend you can perform before our call.
Ad Text Optimization
You can use the Ad Text Optimization tool to break down and review your ad performance data by its components. You can also make changes in bulk to different ad components (User Guide).
AB Testing for Ads
With the AB Testing for Ads tool, you can compare ads with statistically significant data in the same ad group, to find the ones that meet your business goals or contribute to the success of your advertising campaign (User Guide).
Responsive Search Ads
You can use the Create Responsive Search Ads Utility tool to easily build new Responsive Search Ads in your account. This tool offers suggestions for headlines and descriptions and eases the process of creating the ads one by one and from different interfaces (User Guide).
In the Rule Engine you'll find some pre-built strategies to help you with Ad Optimization:
Ad Count Audit - Number of ETA and RSAs
This strategy can be used to monitor the number of different types of ads in your ad groups. It will alert you if you have too many or too few ETAs and RSAs.
Report for disapproved ads
Get a report with a list of disapproved ads
Ad copies with a decline in CTR
Find ad copies that see a decline in CTR and may need to be refreshed
Find Ads with Low CTR
Label and report on ads with CTR lower than the ad group's average CTR.
Monitor Ad Strength for RSAs
Get a report on the ad strength of RSAs and identify the ones with poor ad strength.
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