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Test New Ads

Add new ad variations to ad groups that have less than two active and approved ad. This optimization will find such ad groups and let you add new ad variations. To make the process easier, we show the top performing ad components (headlines, description lines, URLs) on the right. You can click on the recommendations on the right to directly insert them in the new ad. You can also see the top search terms and top keywords in the ad group at the bottom of the box to help you write more relevant ads. 

Clicking on the keywords or search terms will open the ad preview tool to show you the Google search page for that query. Since it is the ad preview tool, these impressions will not get counted in your account.

Once you write the ad, click on 'Done'. After that, you have the option to add more variations, or apply the changes and upload the new ads to Google Ads.

Pause Low Performing Ads

See suggestions for ads with low performance compared to the better performing ads in the ad group. This will allow you to pause the losing ads to finally drive more traffic to the winning ads.

Push Keywords to First Page

Make small adjustments to bids to help get your keywords to the first page. The keywords for which a bid increase is recommended are those that have a good Quality Score and which only need a slight increase in bid to get to the first page. By default, the system will display the current bid and the suggested bid. 

More Traffic for Converting Keywords

Improve the impression share of converting keywords that are currently losing impressions due to bids. The keywords in this optimization are converting but are losing impression share due to ad rank. The system recommends increasing the bids to get more impressions as that will give them a chance to drive more conversions.

Add New Keywords

Add relevant queries to your account and manage the bids, as well as the ad copy, more closely. The search terms that are recommended to be added as keywords are not present as keywords in your account and are performing well. You can also choose to add them as a different match type (Exact, Phrase, BMM or Broad).

Fix Low Quality Score Keywords

You’ll get suggestions for keywords with a low Quality Score that can be moved to their own ad groups to improve performance. This optimization creates a SKAG (Single Keyword Ad Group) for all selected keywords.

Clicking the 'Apply' button will create a new ad group for each keyword that is selected. Ads and settings from the parent ad group are copied over to the new ad group.

More Traffic for Converting Products

You'll see here the product groups that are currently losing impression share due to bid, and which could benefit from a slight bid increase. You can hover over the product group to see the details of why the suggestion was made, as well as edit the new suggested bid. 

Gender Bid Adjustments

Get valuable insights on how the different genders targeted in your ad groups are performing, and improve their sales and ROAS by bidding higher or lower on them.

This task in Optmyzr Express shows you when there is a significant difference in CTR among different genders. When you hover over each gender, you'll see the reasons for why that bid adjustment was recommended. 

The recommended bid adjustment field can be edited before applying changes.

Age Range Bid Adjustments

With the Age Range bid adjustment task you can see how the different age groups are performing, and improve their sales and ROAS by bidding higher or lower on them.

This task in Optmyzr Express shows you when there is a significant difference in CTR among different age ranges. When you hover over each age range, you'll see the reasons for the why that bid adjustment was recommended. 

The recommended bid adjustment field can be edited before applying changes.

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