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See suggestions for ads with low performance compared to the better-performing ads in the ad group. This will allow you to pause the losing ads to finally drive more traffic to the winning ads. Optmyzr Express won’t suggest pausing any ads on ad groups that have 2 ads or fewer. 

Make small adjustments to bids to help get your keywords to the first page. The keywords for which a bid increase is recommended are those that have a good Quality Score and that only need a slight increase in a bid to get to the first page. By default, the system will display the current bid and the suggested bid. 

Improve the impression share of converting keywords that are currently losing impressions due to bids. The keywords in this optimization are converting but are losing impression share due to ad rank. The system recommends increasing the bids to get more impressions, as that will give them a chance to drive more conversions.

Add relevant queries to your account and manage the bids, as well as the ad copy, more closely. The search terms that are recommended to be added as keywords are not present as keywords in your account and are performing well. You can also choose to add them as a different match type.

You'll see here the product groups that are currently losing impression share due to bid and which could benefit from a slight bid increase. You can hover over the product group to see the details of why the suggestion was made, as well as edit the new suggested bid. 

Get valuable insights on how the different genders targeted in your ad groups are performing, and improve their sales and ROAS by bidding higher or lower on them.

This task in Optmyzr Express shows you when there is a significant difference in CTR among different genders. When you hover over each gender, you'll see the reasons why that bid adjustment was recommended. 

The recommended bid adjustment field can be edited before applying changes.

With the Age Range bid adjustment task, you can see how the different age groups are performing and improve their sales and ROAS by bidding higher or lower on them.

This task in Optmyzr Express shows you when there is a significant difference in CTR among different age ranges. When you hover over each age range, you'll see the reasons why that bid adjustment was recommended. 

The recommended bid adjustment field can be edited before applying changes.

The Google recommendations within the Optmyzr Express tool are suggestions made by Google, which are analyzed by our system to show you the best and most useful ones. These suggestions are run every day.

You can also find these suggestions on the dashboard's quick link to Optmyzr Express.

You can read about them here.

Add call-out extensions to campaigns to increase conversions. For this optimization, the system will show the top-spending campaigns which do not have any call-out extensions set up.

Enter comma-separated values to add multiple Call Out Extensions. A maximum of 20 extensions are allowed, and each should not exceed 25 characters in most languages (or 12 characters in double-width languages like Chinese, Japanese, and Korean).

This optimization helps you find Ad Groups without RSAs. Once you click "create RSA" you'll see the Ad creation window, where you'll be able to write assets for your new RSA from scratch, or you can use Top Suggestion, coming from high-performing ad components from existing ETAs and RSAs in the same ad group.