Data Tables

For each of the data table widgets, you'll find Account and Campaign selectors, Dimension selectors, Metric selectors, and filters for Dimensions & Metrics.

Types of Data Tables

We offer the following data tables:

User Acquisition: shows you how you first acquired the user.
Traffic acquisition: shows you what led the user to your website most recently.
Events: get a report on the events that you’ve added in Google Analytics. For example, add_to_cart, completing a purchase, a webpage link click, etc.
Conversion: get a report on the events you’ve marked as conversions.
Landing Pages: shows you how different landing pages are performing.
Page Titles & Screen: shows you the pages on your website and screens on your mobile app that people are visiting and engaging with.
E-commerce Purchases: get a report on information about the products or services you sell and interactions with those items.
In-app Purchases: get on a report on the features/products that you sell on mobile-app via Google Play or Apple App store.
Demographics: get a report on how different age groups and gender, interests, etc. interact with your business.
Tech: get a report on traffic by different platforms, operating systems, app versions, etc.

Each data table mentioned above will have different combinations of dimensions & metrics. For example, in the case of User acquisition, these would be as follows:

Dimension: First user default grouping channel
Metrics: New users, Engaged sessions, Engagement rate, Event Count, Conversions, Total Revenue.

Notes:

You can only add a max of 3 dimensions and 7 metrics.
In some cases, certain metrics might be incompatible with the selected dimensions. In such cases, you’ll see a warning stating the dimensions & metrics are incompatible. For example, if you add a dimension for a “campaign” and wish to see “users” as a metric. In that case,

GA4 Data Table

The GA4 data table is a fully customizable table where you can create custom views by selecting the desired metrics and dimensions.

In the widget settings on the right, you can search and add your own combinations of dimensions and metrics. For instance, you can start by analyzing the event types to see how much revenue, engaged sessions, new users, etc. they have.

Filters

You can add Dimension & Metric filters to filter out results in the data tables.

Dimension filter

You can add filters on top of your dimensions. For instance, see the event name containing “App” in it.

Metric Filter

You can also apply filters to your metrics. For instance, see the country that brings in more than 1000 new users in the selected date range.

Sort

You can also sort by a certain metric or a dimension.