Monitoring and Optimizing Capabilities

Now get alerts if a campaign performs differently than its portfolio. It helps you make informed decisions — whether to remove the campaign or put more resources into it.

You can easily set these alerts by selecting the accounts you want to monitor, essential metrics, and performance deviations.

You'll get these alerts on your dashboard, and you can even choose to get them through Slack or Microsoft Teams.

Get automatic notifications when over 50% of your products are disapproved in your Google Merchant Center Feeds.

It helps to manage issues like loss of traffic and sales caused by product disapprovals without further delay.

Compare changes in related metrics in one view on the Amazon account dashboard with Performance Change Widget.

You can monitor and analyze performance for top entities across your entire Amazon account, and it helps you easily:

Stay on top of your products’ (or ASINs) performance from the account dashboard. Our top elements widget gives you aggregated performance data across all ads for your ASINs, so you can easily:

Stay on top of your automated campaigns by monitoring search terms driving traffic to your campaigns, and optimizing your targeting strategy with Rule Engine.

Here’s what you can do:

Create performance alerts for products in Shopping and PMax campaigns to track your top or least performing products. You can also create custom alerts when specific products have a significant drop in performance based on your defined metrics.

Click on the alert suggestion to go to Rule Engine’s results page with detailed insights.

Take action directly from the Search Terms tab in Google Ads Audits' side tray.

For example, you can:

You can find the 'Custom Conversions' columns in Keyword Lasso’s menu.

Use the pencil icon to select the specific custom conversions you want to see in Keyword Lasso. It takes you to the settings page of the Account Dashboard, where you can choose up to 5 custom conversions that are visible across Optmyzr tools.

Know more about it right here.

Now get optimization suggestions for your budgets across platforms like Google, Microsoft, and Yahoo Ads for effortless budget management.

Click on the "Get Optimization Suggestions" button to receive reallocation suggestions. The system considers different reallocation scenarios, your campaign's spending potential, and your chosen target to give optimization suggestions for budget reallocation.

Here’s an article explaining how Optmyzr calculates the budget required to increase conversion value.

This optimization suggests creating an experiment for a manual bidding campaign to run on Maximize Conversions as a bidding strategy. This will allow you to measure the performance of the new strategy against the current manual bidding strategy and help you understand if the new strategy is performing better

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This optimization recommends using broad match type keywords to effectively grow conversions within your performance targets and reach interested audiences.

This optimization helps you drive additional traffic and expand your reach by leveraging Google search partners.

Note: These are based on Google recommendations; however, Optmyzr adds its own logic to recommend what’s best for your account performance.

Explore the update here.

We have added new marketplaces, Belgium, Egypt, and Saudi Arabia, to extend support for our users serving the above three marketplaces.

So if you're advertising in any of these countries, you can now connect your respective accounts to Optmyzr and start making optimizations.

Now view ROAS quickly for various targeting options and bidding strategies directly from the Optmyzr interface.

You don't need to calculate the ROAS manually; just select the ROAS metric in Rule Engine for a quick assessment of the following:

This update is for Google Ads.

Easily track your key metrics, study progress over time, and make data-driven decisions with these powerful visualizations in GA4: